Strategic Management Plan for John Lewis

Strategic Management Plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PROJECT 1......................................................................................................................................3
Critical evaluation of the internal environment and capabilities of the organization..................3
Influence of macro environment on John Lewis and its strategies..............................................7
PROJECT 2......................................................................................................................................8
Porter's Five Force Model for competitive analysis....................................................................8
Strategic management plan..........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management plan is a document which consists of organization's goal,
priorities, resources which are communicated within organization. With the help of such model,
company also identify the forward way which in turn improve the performance of a company.
The present study is also based upon John Lewis, deal in retail sector and offer range of products
at affordable price. The report will determine its internal environment and capabilities of an
organization by using different models and to identify the competitive advantage, Porter five
force model will be used. Moreover, study will also explain the strategic management plan for
John Lewis which contain tactics, action and strategies.
PROJECT 1
Critical evaluation of the internal environment and capabilities of the organization
Internal environmental analysis helps in determining the key internal factors which has
contributed towards the success of the organization and of which it can undertake the advantage
for the purpose of implementing the strategic business strategies. This helps in successfully
meeting up with the organization's aims and objectives (Phadermrod, Crowder and Wills, 2019).
In order to effectively carry out the strategic management of the company, it is essential to
determine the key strength and weaknesses of the company which can be done through internal
environment analysis (SWOT). For the purpose of determining its capabilities, VRIO analysis is
being used which is provided below.
SWOT Analysis
Strength
 It is the highly recognized and top most
retail store in UK.
 Offers wide range of brands to chose
from and in addition, it has its own
brands as well.
 It provides an option to purchase online
and also provides international delivery
as well (Quezada and et.al., 2019).
 Company is having highly experienced
team of employees which are 35,000 in
Weaknesses
 In comparison to the other retail brands
and super markets, the range of
products is limited.
 Price of its products are high which
results into limiting the target group.
 Ineffective marketing strategy.
 The company provides a premium
range of products which makes it
revenue decline due to the high priced

number.
 The company has made strong
investment in its R&D which has
helped it in attaining the high
innovation.
products.
Opportunities
 Targeting more young professionals
whoa re working away from home and
are also brand conscious can be the
strong target group.
 Rise in the disposable income resulted
into improvement in standard of living.
 Expansion of product portfolio
involving the green products and the
environmental friendly services.
Threats
 The major threat is of robbery attempts
which has caused concern in respect to
the security.
 The high competition in the market like
the grocery stores and the other branded
retail stores is a big threat.
 Varying exchange rates can affect the
price of its import.
VRIO Analysis
Resources Valuable Rare Inimitable Organized
Strong global
presence
✔
Use of
progressive
technology
✔ ✔
Unique product
portfolio
✔ ✔
Distribution
system
✔ ✔
Brand recognition ✔ ✔