Business Strategy Assignment

Running head: BUSINESS STRATEGY ASSIGNMENT
Business Strategy Assignment
Name of the Student
Name of the University
Author Note

1BUSINESS STRATEGY ASSIGNMENT
Table of Contents
Introduction:...............................................................................................................................3
Company Overview:..................................................................................................................3
SWOT Analysis:........................................................................................................................4
Strengths:............................................................................................................................4
Weakness:..........................................................................................................................4
Opportunities:.....................................................................................................................5
Threats:...............................................................................................................................5
Porter’s Five Forces Analysis:...................................................................................................6
Competitive Rivalry: High.................................................................................................6
Threat of Substitutions: High.............................................................................................6
Bargaining Power of the Buyers: High..............................................................................6
Bargaining Power of the Suppliers: Moderate...................................................................7
Threat of New Entrants: Low.............................................................................................7
PEST Analysis:......................................................................................................................7
Political impact on the organization:..................................................................................7
Economic impact on the organization:...............................................................................8
Social impact on the organization:.....................................................................................8
Technological impact on the organization:........................................................................8
Conclusion:................................................................................................................................8
References:...............................................................................................................................10

2BUSINESS STRATEGY ASSIGNMENT
Introduction:.............................................................................................................................12
Evaluation of the Environmental Factors:................................................................................12
Strategic Plan:..........................................................................................................................15
Conclusion:................................................................................................................................0
References:.................................................................................................................................1

3BUSINESS STRATEGY ASSIGNMENT
Assignment 1:
Introduction:
The paper is focused in the elaboration of business environment of a chosen
organization named as John Lewis Ltd. The selected company is also known as John Lewis
and Partners in the British market. The paper analyses the macro-environmental condition of
the chosen organization and at the same time, it also produces an evaluation of the micro
environmental factors as well. The paper includes the findings of a PEST analysis for the
effective elaboration of the business environment to which the chosen organization is
subjected. Apart from this, the paper provides an in depth analysis on the market competition
with an accurate application of the Porter’s five forces model. In addition to this, the paper
provides an analysis of the internal environment of the organization with the application of
the SWOT analysis.
Company Overview:
The selected organization is a renowned name in the retail industry of United
Kingdom for their excellence in the establishment of a chain of high-end departmental stores
that are operating successfully throughout United Kingdom. In addition to this, the chosen
company was founded by John Lewis in the year 1864 and the company is currently
headquartered in London (Johnlewis.com. 2019). With more than 51 number of store
presence in various locations of the nation, the company is able to serve the customers with
the optimum quality household products (Johnlewispartnership.co.uk 2019). The company is
observed to experience the excellent leadership of the managing director of the organization,
Paula Nickolds and the finance director of the organization, Bérangère Michel
(Johnlewispartnership.co.uk 2019). The visionary leadership of the above mentioned leaders
and the operational excellence of the 38100 number of employees of the organization played