Applying Macro Environment Frameworks on Morrisons

Strategic Management
Plan

INTRODUCTION
The term “Strategic Management Plan” (SMP) is referred to an approach that helps in
communicating different elements like strengthen operations, set priorities, goals, configure
resources, focuses on energy, ensures that employees and other stakeholders are working toward
common goals in order to attain it in specified time frame (Eskerod, Huemann and Savage,
2015). Along with this, the term business strategy is specifically referred to different statistics
developed by a business company, which helps them in performing effectively at marketplace
and to attain number of small and long term goals.
In present assignment, the firm named as Wm Morrison Supermarkets PLC is chosen,
which is a brand that is having United Kingdom. Company is having headquarters at Bradford,
West Yorkshire, England. On the other hand, there are approximately 110,000 number of staff
members within the business organisation that are performing effectively at Morrison's
workstation. Away with this, report is going to be enclosed with macro environment frameworks
on Morrisons and internal environmental capabilities of Morrisons. Lastly, application in regards
to models, theories and concepts will be taken into consideration of strategic planning.
TASK 1
P1 Applying macro environment frameworks on a organisation
Morrisons, a famous and fourth largest chain of supermarkets within United Kingdom,
and it is serving customers with grocery and other products from 1899. Over the years, company
has survived with meeting the goals and requirements of consumers through bringing effective
modifications within the products and services offered by them (Sadgrove, 2016). On the other
hand, in order to apply the macro environment framework over Morrisons, it will be first
required to look into different elements like mission, vision and objectives that this organisation
is having and these are given underneath:
 Mission: Morrison's mission is to deliver customers with the products and services that
are meeting best to the money that they are paying.
 Vision: Morrison's vision statement is to become the leading largest chain of
supermarkets at International business market.
 Objectives: In present time, company is holding with number of objectives and primal
one is that Morrisons is looking forward to become more competitive. In other way,
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development of useful services and they also have a major objective that they want to
earn high profits and boost the productivity through offering customers with the best
what they have (Meredith and et. al., 2017).
PESTLE Analysis:
In present time, PESTLE analytical tool can be considered as a device which helps in
building up knowledge in regards to different external elements, which stays directly connected
with a company. Main considerations are political, social, economic, legal, technological and
environmental (Kerzner, 2018). This aides in assurance of the different business procedures
which can be framed by the Morrison. Beneath referenced is the large scale investigation done of
Morrisons which will help in pulling out favourable information and these are :
 Political: This factor is identified as one of the crucial element, which may impact
negatively and positively upon both Morrisons. This could be understood with a good
example of Brexit, as it is a significant world of politics factor which had an impact on
Morrisons because this term brought uncertainties within the business environment of
United Kingdom and there were number of employees that belongs to EU has started
fearing of loosing their jobs.
 Economical: Another crucial factor of macro environment of United Kingdom, where
change among economy or any updates majorly impacts on firm. If it is talked about
Morrisons, where most of the alterations that were coming was in personal disposable
income and this made people to boost their buying power. This directly impacted
positively over performance level and sales of Morrisons.
 Social: In present time, there are various social variables which stays connected with the
general public and these could be anything from developing instruction and well-being
related elements of buyers will consider both negative or positive impact over the
business organisation named as Morrisons. The buying tendency for purchasers within
United Kingdom stays majorly influenced with numerous social elements which may
help Morrisons in working with number of ethics and other elements as well
(Jarzabkowski and Kaplan, 2015).
 Technological: There are numerous technological elements that are available for the
business organisations like Morrisons, which may lead to enhance the viability of the
company and at same time this can promptly lead company to invest high amount as well,
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