logo

Document on Strategic Management Plan

   

Added on  2019-09-26

13 Pages2721 Words218 Views
Running Head: STRATEGIC MANAGEMENT PLANSTRATEGIC MANAGEMENT PLAN[Document subtitle]

STRATEGIC MANAGEMENT PLAN1Executive SummaryIt has been observed that the various organizations are using advanced technologies in order to develop creative and innovative products in order to satisfy the customers. As the organizations are moving forward in the 21st century, it is very important for them to have a sustainable competitive advantage with the maximization of its overall market value to survive in the competitive world. Further, the organization of Ireland has been taken which belongs to the pharmaceutical and biotech sector of Ireland in order to understand that how the company needs to change according to the change in environment and how the company will be able to gain sustainable competitive advantage from the temporary competitive edge.

STRATEGIC MANAGEMENT PLAN2ContentsIntroduction.................................................................................................................................................3Situation Analysis........................................................................................................................................3Internal Analysis....................................................................................................................................3Management Tool: VRIO Framework.............................................................................................3External Analysis...................................................................................................................................6Management Tool: Porter’s Five Forces..........................................................................................6SWOT Analysis......................................................................................................................................7Strategic Alternatives..................................................................................................................................8Corporate Strategy................................................................................................................................8Management Tool: Ansoff Matrix....................................................................................................8Business Strategy...................................................................................................................................9Management tool: Porter’s Generic Competitive Strategies........................................................10Conclusion.................................................................................................................................................11REFERENCES..............................................................................................................................................12

STRATEGIC MANAGEMENT PLAN3Introduction The company which has been taken is Élan Corporation Plc from the pharmaceutical and biotechnology sector of Ireland. The company was established in 1969. Élan focuses on building its experience and research in the field of neuropathology like a disease of Alzheimer. The efforts of the company include the various programs which focuses on the inhibitors of small molecules of gamma and beta secretase, the enzymes whose action may impact the accumulationof the plaques of amyloid which is found in the patient’s brain along with the disease of Alzheimer. The company is also focusing on the disease of neurodegenerative like the disease of Parkinson. Élan Corporation Plc studies the trafficking of cells in order to unfold the ways whichwill offer disease-transforming therapies for the disease of autoimmune such as disease of the inflammatory bowel, multiple sclerosis, and rheumatoid arthritis. In 1990, the value of the company on the stock exchange of Ireland reached to around € 20 billion. But, in 2002 the scandal of accounting and the reaction of the investors to the global recession, caused a devaluation which resulted in a recession in share price over 90 percent. In 2010, the company was fined $203 million in order to market epilepsy drugs ("Quality Affordable Healthcare Products | Perrigo Company," 2016). Further, the situation analysis of the company is given to understand the competitive advantage and the impact of external environment with the help of management tools. The strategic alternatives are also given which is being developed by corporate and business strategy with the help of management tools. Therefore, the company will be able to sustain in the competitive environment and will be able togain the competitive edge by achieving business value.Situation AnalysisInternal Analysis The internal analysis of Élan Corporation Plc will be done with the help of VRIO framework in order to identify the competitive advantage of the company like what competencies and the capabilities the company possesses. Management Tool: VRIO Framework Value-

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
AstraZeneca: Analysis of Strategies and Sustainability in the Pharmaceutical Industry
|9
|2610
|85

Strategic Management and Sustainability
|12
|3088
|424

Strategic Management and Sustainability in Pharmaceutical Industry
|12
|3217
|197

Strategic Management
|11
|2240
|79

Strategic Analysis of CRH Plc
|10
|2624
|80

Strategic Management and Sustainability
|19
|6735
|21