Strategic Management for Pro-Go Pty Ltd Action Cameras

Running head: Report 1
STRATEGIC MANAGEMENT
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

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EXECUTIVE SUMMARY
The success of the business relies heavily on the achievement of sustainable competitive
advantage in the market in its products. This comes with various formulated strategies to
facilitate the achievement of the objective. The most significant strategy for the organization
under study is the market differentiation strategy which can be achieved through having unique
features for the camera and offering the best price so as to attract consumers initiating the
purchases in high quantity.

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Table of Contents
INTRODUCTION.....................................................................................................................................3
AIM............................................................................................................................................................4
Strategic options........................................................................................................................................5
Market research strategy..........................................................................................................................5
B) Market segmentation strategy............................................................................................................6
C) Product differentiation strategy.........................................................................................................6
Preferred option – Product differentiation approach.............................................................................6
Implications for Market differentiation strategy....................................................................................7
Challenges..................................................................................................................................................7
Short term..............................................................................................................................................7
Long-term..............................................................................................................................................7
Conclusion..................................................................................................................................................8
References..................................................................................................................................................9
Appendix- Team work log.......................................................................................................................10