Strategic Management: External and Internal Analysis of JP Sports Plc

STRATEGIC
MANAGEMENT
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Executive summary-
Strategic management activity means define a company tactic that help to gain several
benefits and achieve aims. The current study has been based on JP Sports Plc who is able to
satisfy their consumers and managed business activities in systematic manner. Organization
overcomes negative impact of different external factors by taking right judgment. This report
explained external and internal analysis in context of chosen firm and also define strategic
directions that help gained competitive edge.
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Table of Contents
Executive summary-........................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environmental analysis to determine threats and opportunities in context of JP sports
PLC.........................................................................................................................................3
Internal analysis for determining weaknesses and strengths of chosen company..................7
Identification of competitive tactics.......................................................................................9
Strategic directions in regards to growth of JP sports Plc and approaches of expansion.....12
CONCLUSION..............................................................................................................................13
RECOMMENDATIONS...............................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Strategic management is continuous planning, operating, examining and monitoring
procedure in context of organizations to assure that they meet set goals and businesses objectives
in effective manner. It includes setting objectives, analysing competitive business environment,
determining internal abilities of firms, evaluating tactics and assuring that manager rolls out
strategies across ventures. The current assignment will be based on JD sports PLC, which falls
under category of leading fashionable branded casual and sportswear companies in the United
Kingdom. The industry in which company operated their business has quite impressive presence
in nation. While operating venture in this sector, firm faced a lot of challenges sometimes due to
political reason and consumers needs.
This study will explain external environmental analysis in context of chosen company to
determine chances and threats. It will also define competitive and internal environmental
analysis by using appropriate frameworks. Furthermore, this report will justify competitive
tactics for organization by using Porter’s generic strategies and strategic directions in regard to
chosen brand. It will describe ways to business expansion and suggestions based on overall
analysis.
MAIN BODY
External environmental analysis to determine threats and opportunities in context of JP sports
PLC
PESTEL analysis-
External analysis is an objective practice of changing the world in which an company
operated their business and managed organizational operations in order to have early warning
process for determining potential opportunities & threats. There are ranges of models and
frameworks accessible in the world of business that can be used to conduct external environment
analysis in context of well known companies like JP Sports Plc. PESTEL is one of the strategic
tools that here can be utilized to determine factors which directly impact strategies, plans and
practices of firm. It can be considered as most appropriate techniques that help company to
understand different external elements influence on its ventures.
Political factor-
Political stability, trade policies & regulations, tax rate, instability in governmental
practices etc are all political factors that affect any organization and its management activities. JP
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