Strategic Management for JD Sports

Strategic Management

Executive Summary
Strategic management for JD sports has been done in this report in which analysis of
external factors on company's performance has been done in this report, with the evaluation of
company's internal strength and weaknesses in terms of achieving its target. With that evaluation
of company's competitive strategy has also been evaluated with the implementation of Porter
generic strategies. The report has made with the understanding of PESTLE analysis, porter five
force analysis of competitive advantage and has led with the understanding of Ans off's growth
matrix.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PESTLE Analysis & Porter 5 forces............................................................................................4
VRIO............................................................................................................................................7
Identification of Competitive strategies ......................................................................................9
Strategic directions and recommendation..................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Strategic management refers to process of ongoing planning , analysis, monitoring and
assessment of all necessities a company need to meet its objectives and goals. It is the field of
management that involves implementation and formulation of major goals and initiatives takes
by top authority on behalf of its key managerial personnel, based on consideration of various
resources and assessment of various internal and external environment in which the company
operates. It provides the overall directions to the organisation and involves specifying the
objectives of the company. JD sports is a UK based retailer of casual wear and fashionable
branded sports which was being established in the year 1983. which is expanding its business on
constant pace and trying to acquire and expand its business in Asian markets such as Vietnam as
well where it looks with progressive developments. Present report will address to various
knowledge of relevant strategic management framework where it will take into consideration
various internal and external factors affecting business& identify key issues, evaluate various
alternatives and make conclusions based on the same.
MAIN BODY
PESTLE Analysis & Porter 5 forces
Political-
JD sports is one of the largest sports based multinational organizations of UK which it
tries to extent its geographic reach in Asian market like Vietnam due to which it has to make sure
that UK must be having a efficient friendly relationship with the Vietnam (Charro and Schaefer,
2018). This is important because if political instabilities arises then company's market will also
be affected. This becomes more important because Asian market is facing tensions between two
of the biggest markets like India and China and therefore JD sports has to choose wise market in
terms of past and future relationship with UK (Cable, 2020).
Economical-
Economic condition of the host country plays an important role in organizational sales
because it describes the buying capabilities of customers and their expenditures in their lifestyle
(O'Brien and et.al, 2019). This is the base for establishing product pricing because if the buyers
are not able to buy products then company has to reduce pricing such that organizational sales