Challenges and Change Process in Arik Air

Running head: STRATEGIC MANAGEMENT
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Strategic management
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1STRATEGIC MANAGEMENT
Executive summary
The aim of this report is to discuss about the challenges being faced by Arik air in their business
operations. On the basis of these challenges, a change process is being recommended for them.
Force field analysis is being done to identify the relevant positive and negative factors in
implementing the change. In addition, the change agents, timeline and structure for the
implementation of the change are also being discussed in this report. It is concluded that
initiation of the technological change will help Arik air to mitigate the identified challenges in
their business.

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Table of Contents
Introduction......................................................................................................................................3
Identification of change cause.........................................................................................................4
Force field analysis..........................................................................................................................4
Identification of the forces for change.........................................................................................4
Identification of the forces against change..................................................................................5
Scoring of the factors...................................................................................................................6
Organizational analysis of Arik Air.................................................................................................7
Identification of the change agents..................................................................................................8
Identification of the structure for change implementation..............................................................8
Resourced implementation plan....................................................................................................10
Identification of the key success indicators...................................................................................11
Identification of the potential risks................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

3STRATEGIC MANAGEMENT
Introduction
Initiation of the change management process for the contemporary business organizations
in the current business scenario is important in order to stay competitive and relevant. This is due
to the reason that external market and business factors are changing rapidly and entities coping
up with these changes will only be able to survive in the market. One of the major threats for the
contemporary business organizations is the intense competition and each of the players operating
in different business sectors are competing for market leadership status (Cameron and Green
2015). Thus, change process helps the business organizations in changing the existing policies
and practices in accordance to the business situations. However, it should also be noted that prior
to the initiation of the change process, the motivating and resisting forces should be initiated.
This is due to the reason that in any change management process, there will always be instigating
and resisting factors, which should be effectively managed (Kuipers et al. 2014).
Arik air is the leading airliner from Nigeria with having their presence across the country
as well as a few international destinations. They are also having one of the extensive route
networks in the entire African region. However, the major challenge that they are facing is lack
of efficiency in their process and causing more cost of operation and lower profitability
(Geraldine 2013). Thus, change in the forms of technology and employee management is
important for Arik Air. However, it is also important for them to review the entire process of
change implementation in order to prevent the potential risks.
This report will discuss perform a force field analysis of Arik Air in identifying the
positive and negative factors for the change along with identification of the change cause. In