Strategic Management: Identifying Organizational Resources for Goal Achievement

This presentation discusses the aims and objectives of research on strategic management, including identifying competitive environments, evaluating strategies, and ensuring management roles. The research will use mixed methodology, including surveys, interviews, and literature reviews. Data collection tools include questionnaires, computer-assisted interviewing, and case studies. The presentation concludes with a discussion of the importance of strategic management in achieving organizational goals and competing with competitors.

STRATEGIC
MANAGEMENT
Name of the Student:
Name of the University:

AIMS AND OBJECTIVES
Research Problem: To identify the management
of the organizational resources in order to
achieve the goals as well as objectives.
Research Objectives: To identify the competitive
environment, internal organization, ensuring
management rolls and evaluating the
strategies.

RESEARCH METHODOLOGY
The research will focus on mixed methodology
that is both quantitative and qualitative methods.
Primary Research Methods:
Quantitative methods: Survey, questionnaires.
Qualitative methods: Interviews
Secondary Research Methods:
Review of literatures, articles, existing sources,
websites etc.

TOOLS FOR DATA COLLECTION
Data Collection Tools:
• Questionnaire,
• Computer assisted interviewing system,
• Participatory observation,
• Case studies,
• Focus groups.

CONCLUSION
• The research will involve the strategic
management, how the organizations stack up
as compared to their competitors.
• Recognition of the opportunities as well as
threats faced by them.
• Determining the competencies and skills of the
employees.

COMMENTS
• Strategic management refers to the
management of the organizations and their
resources.
• It helps them in achieving their goals as well
as objectives.
• The main purpose of the strategic management
is to enable them to compete with their
competitors, in turbulent environments.

BIBLIOGRAPHY
• Bryman, A., & Bell, E. (2015). Business
research methods. Oxford University Press,
USA.
• Sekaran, U., & Bougie, R. (2016). Research
methods for business: A skill building
approach. John Wiley & Sons.

THANK YOU