Strategic Management - Sky City Entertainment

This document provides an analysis of the strategic management approach of Sky City Entertainment Group in New Zealand. It covers their vision, mission, and strategic model, as well as their handling of Porter's Five Forces. The document also discusses the challenges they face in the industry and offers recommendations for improvement.

Running Head: STRATEGIC MANAGEMENT – SKY CITY ENTERTAINMENT
Strategic Management – Sky City Entertainment
[Name]
[University Affiliation]
[Date]

Strategic Management – Sky City Entertainment 1
Table of Contents
1- Introduction...................................................................................................2
1.1- Overview - Sky City Entertainment Group..........................................................2
1.2- Vision and Mission – Sky City Entertainment......................................................3
1.2.1- Vision.................................................................................................3
1.2.2- Mission...............................................................................................3
1.3- Strategic Model.........................................................................................4
2- Porter’s Five Forces.........................................................................................5
2.1- The threat of New Entrant.........................................................................5
2.2- Bargaining Power of Suppliers...................................................................6
2.3- Bargaining Power of Buyers......................................................................6
2.4- The threat of Substitution Products and Services.............................................7
2.5- Rivalry among Existing Competition...........................................................7
3- Global Perspective for Strategic Implementation......................................................9
3.1- Recommendations aligned with Strategy.....................................................10
4- Two Functional Strategies to support Organisational Strategic Goals..........................12
5- Critical Problem – Sky City.............................................................................14
References........................................................................................................16

Strategic Management – Sky City Entertainment 2
1- Introduction
Strategic management aims to work on a defined plan for long-term objectives for the
firm to plan for companywide goals considering a range of stakeholders with integrated
functions and goals. It is important for organisations to work on long-term challenges to work on
the efficiency and effectiveness of strategies in meeting organisational objectives successfully
(Baumgartner & Rauter, 2017). The strategy focused on business management is focused on
strategic objectives and analysis to work on the vision and mission values designed under
business analytical tools such as SWOT and PESTLE analysis (Steensma, Chari, & Heidl, 2015).
The second stage of strategic management follows with strategic formulation to plan and gather
resources for the company in achieving its vision and mission. The strategic implementation of
strategies is dependent overtraining and allocating resource, which is done by the management to
improvise its approach towards strategic formulation (Paek & Lee, 2018).
The last element in strategic management is followed with strategic evaluation and
control to work on strategic evaluation and correction. The assignment is focused on evaluating
understanding associated with strategic management considering the case of Sky City
Entertainment Group in New Zealand to understand the historical perspective of the company
following long-term strategic goals in the region (Downs & Adrian, 2012). It has undertaken
business analysis tools such as Porter’s five forces, global perspective to support organisational
strategic goals to work on strategic alignment with the suitable recommendation in looking for
functional objectives of the company (Frantz et al., 2017).
1.1- Overview - Sky City Entertainment Group
Sky City Entertainment Group is an entertainment and gaming company based in
Auckland, New Zealand. The company holds five casino properties in both New Zealand and
Australia; they also have a number of restaurants and bars, luxury hotel, convention centres, and
the popular Auckland's Sky Tower. Currently, it has 25 restaurants, 17 bars, two hotels, five
casinos, and operations in four locations. Its shares float in Australian and New Zealand’s Stock
Exchanges with a net profit of $128.7 million, its revenue is expected to exceed approximately
$1 billion in the first time in the history of the company. It started working in 1996, and
currently, its operations are controlled by Graeme Stephens and Rob Hamilton (Sky City, 2019).
The operating domain of the company is www.skycityentertainmentgroup.com. Recently,
the company has announced a long-term agreement following Malta base Gaming innovation

Strategic Management – Sky City Entertainment 3
group to supply technology. It will prove to be a real-money using online casino forms. The
operations are expected to start in the third quarter of 2019. The strategic management approach
of the company has helped the company to improvise its strategic approach; this has helped the
company to reach this position. The last recorded Stock Price of Sky City Entertainment is $4.05
with a daily volume of 280,035 (Sky City, 2019).
1.2- Vision and Mission – Sky City Entertainment
The company aims to work with a “business platform for growth and development.” The
core strategies of Sky City are focused on business lies in the commitment of corporate social
responsibilities to show leadership in the gaming and entertainment industry (Sky City, 2019;
Clarke, 2016). However, the company does not have defined vision and mission statement, but it
has planned a strategic viewpoint for its stakeholders to help the employees improvise its
position in the firm. The primary objectives with the strategy are focused on maximising its
stakeholder return to deliver growth to its employees and maximise its shareholder value in the
market (Sky City, 2019; Downs & Adrian, 2012).
1.2.1- Vision
“To deliver world-class casino entertainment”
1.2.2- Mission
“To thrill, excite and make everyone feel like a winner. It's what we do, why we exist, and
it applies as much to our employees as it does our customers”.
The pointers covering its strategic vision and mission is as followed,
- To maximise the value of its current casino license
- To ensure that its properties have excellent integrated entertainment strategies
destined to improve the firm’s position globally.
- To focus on customer needs and expectations in achieving long term challenges
faced by the company in the industry (Broman & Robèrt, 2017)
- To deliver a strong and sustainable approach with earning across its group.
- To successfully execute its key projects in terms of growth and development such
as the New Zealand International Convention Centre and redevelopment of
Adelaide Casino (Dulek & Campbell, 2015)
- To ensure strong relationships with its internal and external stakeholders
- To work as an active and supportive community member in the region

Strategic Management – Sky City Entertainment 4
- To work as a responsible corporate citizen in achieving its objectives successfully
(Sky City, 2019).
1.3- Strategic Model
The strategic model of the firm is focused on four elements, as can be seen in the matrix.
With shareholder value, the firm is focused on delivering sustainable total shareholder return
following long-term
investments. The superlative
experience of the company is
focused on its customers to offer
excellent services and
entertainment experience so that
they can come back to the firm
to enjoy their services (Sky City,
2019; Frantz et al., 2017). The
firm is looking forward to
community benefit to provide
an economic and social benefit to
the communities in which they
aim to operate for long by using
CSR model. The last element is
followed with corporate sustainability to work as a good citizen of New Zealand while operating
with a successful business model (Sky City, 2019; Farjoun, 2019). Furthermore, the Corporate
Governance structure of Sky City is based on decision-making structures, mechanism, and
theoretical setting to manage the resources of the firm successfully. In addition, the set of
corporate governance practice and procedures is designed to ensure that the firm meets its
objectives successfully without facing any challenge within its operations
Share
holder
Value
Superl
ative
Experi
ance
Comm
unity
Benefi
t
Corpor
ate
Sustai
nablity
Figure 1: Four Pillars of Corporate Strategy - Sky City

Strategic Management – Sky City Entertainment 5
2- Porter’s Five Forces
In the competitive workplace, it has become essential for companies to work on planning
long-term objectives following a smart strategic approach to sustain their position in the industry
and look for new resources in keeping up with their performance (Paek & Lee, 2018; Mamonov
& Triantoro, 2018).
Figure 2: Porter's Five Forces (Dulek & Campbell, 2015)
A business analytical model of Porter’s five forces is designed to work on analysing the
competitive forces shaping the industry; it also aims to identify the weaknesses and strength of
the industry for the company to help them plan long-term objectives for its future strategic
approach. It can be said that the managers at Sky City Entertainment can work with Porter’s five
forces to have an insight about the entertainment and gaming industry following various
competitive forces prevalent in the industry (Dulek & Campbell, 2015; Gouvea & Hranaiova,
2002). The assessment is as followed,
2.1- The threat of New Entrant
Normally when a new company enters a market, it comes with innovation and creativity
in its processes; it introduces new ways to manage operations. The bargaining power of new
entrant in the industry is quite moderate; Sky City is currently working at a position where it is
dominating two major markets (Kunerth & Mosley, 2011). However, any such condition can
lead towards pressuring the firm to adopt low price strategy, reduce the cost of its products and

Strategic Management – Sky City Entertainment 6
services, and look for new value in its products and services to set high bars for other companies
to overcome. It will be beneficial for the company to increase innovation in its products and
services to bring new customers to Sky City Entertainment (Farjoun, 2019). In addition, it can
also look for building economies of scale at fix lower prices per unit. Furthermore, it is important
for the companies to work on building its internal capacity, invest in research and development,
and expand its business using the right resources to improve its approach towards business
management. This will strengthen the internal capacity of the company following its existing
resources which will support the firm in improvising its business approach following the threat
of new competitors, the investment sum is quite big. Therefore, it would not be easy for a new
entrant to reach their determined position, however, with, an existing company working in
another industry can enter this market with its existing capital (Lim, Jee, & De Run, 2018).
2.2- Bargaining Power of Suppliers
It is found that the service sector is keen to buy their raw material for local and
international suppliers frequently to maintain the availability of their products among its
stakeholders and negotiate with shareholders at higher stakes. It is quite essential for Sky City to
look for appropriate strategies in keeping good relations with their suppliers in order to maintain
a dominant position (Ghezzi, 2017). Even after this approach, Sky City needs to work with large
suppliers on a lower stake as it will help the organisation to extract higher prices from its
customers and shareholders and reduce any hurdle towards its business management (Ho, 2014).
The goal can be accomplished by building a strong relationship with the stakeholders while
developing dedicated suppliers with business. It can even use the example of Wal-Mart to work
on third-party manufacturers depending on their business to control the bargaining power of
suppliers in the industry and keep up with their pace in business industry. It can be said that
when the management of Start City is able to improvise its relationship with its suppliers, they
will be able to build long term relationship, it also mean continuous supply of raw material for
the hotel to manage its operations successfully. In addition, it will also help the company to
position its products and services to gain recognition in local and international suppliers to keep
up the pace of its operational capacity (Kahl & Grodal, 2016).
2.3- Bargaining Power of Buyers
When buyers get multiple options to fulfil their demands and expectations from
companies, they are keen to demand a lot, and on the best offer, they can get. This increases the

Strategic Management – Sky City Entertainment 7
pressure of the firm to look for profitability over the long term, especially in the case when the
competition is continuously increasing. It is found that the small and powerful customer base of
Sky City higher the bargaining power of buyers for the company, to handle this, it is important
for the company to offer suitable discount offers in attracting customers towards its product line
(Downs & Adrian, 2012). With innovation, the goal can be achieved; buyers are looking for new
technology and innovation continuously. Hence, new product and service line can assist the
company to reduce the bargaining power of buyers and reduce the defection from its existing
customer base. The firm can also look forward to seeking new customer base as it will support
the company is looking forward to new opportunities to streamline its sales, currently, the
company is working with an elite class customer segment, and it can seek profits in another
customer base to overcome the challenge towards its business (Mamonov & Triantoro, 2018).
2.4- The threat of Substitution Products and Services
When a new company introduces a product or service in the market, existing companies
probably face issues in keeping the interest of their customers successfully. Currently, the
position of Sky City is quite dominating. However, the competition in the industry is quite high,
and it faces direct competition with Rialto Cinemas, TAB, Wellington Circus, and Academy
Hire. In addition, there is also a substitution with online gaming companies offering innovative
games to their customers (Gouvea & Hranaiova, 2002). It is important to maintain its
competitive advantage by being both product and service oriented as it will help the firm to
balance the situation. In addition, the company need to understand the core need of its customers
to provide them with their preference and reduce the threat of substitution products or service. It
can also increase its stakes among customers by switching its customer cost to achieve its targets
successfully (Clarke, 2016).
2.5- Rivalry among Existing Competition
It can be said that the primary competition of Sky City is associated with Rialto Cinemas,
TAB, Wellington Circus, and Academy Hire. These companies are working in the same industry
and customer base to offer high-quality products and services to its customers. It will be
beneficial for the firm to look for a sustainable differentiation with the company to maintain a
unique position in the industry (Khan & Srivastava, 2018). In addition, it can also build its scale
to compete in the industry in an efficient way. Furthermore, the collaboration of strategies
following the increase in market size helps the firm to maintain its dominance in both small and

Strategic Management – Sky City Entertainment 8
large markets. It will also provide a strategic option to Sky City Entertainment to expand its
operations overseas using internationalisation or another suitable approach (Downs & Adrian,
2012).

Strategic Management – Sky City Entertainment 9
3- Global Perspective for Strategic Implementation
It can be said that companies are required to work on strategic management using
situational analysis to understand the strengths and weaknesses of the company following the
clarification of objectives; it will work on corporate strategy to define the competitive strategies
for the management. The overall approaches help the companies to build strategic decisions
following the implementation and monitoring program in achieving long-term strategies. The
elements of functional strategies are focused on strategy, technology, engineering, design, and
manufacturing to work on managing its finances while managing marketing and sales for long
term (Farjoun, 2019).
Considering the case of Sky City Entertainment, it can be said that it has gained its
reputation following its successful strategic implementation and marketing strategies to improve
its business approach. It can be said that the undertaken company has worked on planning its
strategic management following long term planning, it is working in Australia and New Zealand,
however, it will be beneficial for the company to follow the global perspective to follow a
flexible strategy in maintaining its competitive advantage (Broman & Robèrt, 2017). Sky City
Entertainment is looking forward increases its overseas presence by expanding its operations in
Asia using internationalisation strategy. However, companies are required to work on strategies
which can expand its business following global media and entertainment firms in the next few
years. The company can look forward to expanding its international operations while entering
other countries this year; it aims to focus on other geographical locations to work on strong
presence following the process of consolidation (Ghezzi, 2017).
The company aims to be a dominant player in its existing and expanded industries in the
next five years as it will help its management target its mainstream audience, expanding its
footprints using the local productions and languages. It will focus on creating products and
services suitable to the local consumers following the providers while being a leader in the
entertainment and gaming industry (Khan & Srivastava, 2018). It is a prudent approach by the
company to expand its product line in the entertainment industry by offering online casino games
to individuals, the domestic market is expected to grow with single digit whereas, in the
international market, the company is expected to be single flat with low single digital growth
(Baumgartner & Rauter, 2017). It will be beneficial for the company to understand the demands
of the international market as it will help the management to consider a new product and service

Strategic Management – Sky City Entertainment 10
line. The globalisation strategy adopted by the management of Sky City will help its
management to overcome the unique challenges and differs from country to country, for
example, cultural challenges (Mazzei, Kim, & Dell'Oro, 2012).
However, the company is required to secure content deals following different regions to
follow up with a diverse set of national regulatory restrictions which are implied over its
business following the standards of the local market, international customers, working based on
local language and cultural elements. The traits of strategic moves in the three-stage expansion
process of Sky City to work on a long-term strategic process in the new market to work itself and
look for global expansion (Holtzhausen & Zerfass, 2013). The first phase of the globalisation
process is based on the traditional model of expansion to work on learning and developing using
different processes; the company can work on dives strategy line in different phases of expansion
process (Khan & Srivastava, 2018). This will help the company to adopt a faster and extensive
international expansion process while extending its footprints while operating in a wider variety
of market. This will work on strengthening a wider choice of market influenced with a certain
degree of attractiveness with shared similarities and present of the affluent consumer with the
expansion plan (Baumgartner & Rauter, 2017).
3.1- Recommendations aligned with Strategy
The connection of an organisation to its condition is as per Porter as the key to structuring
a focused system. The significant spotlight is dependent on the business in which association
demonstrations. Since ecological powers are affecting all organisations with the comparative
premise, Porter considers the main essential procedure to increase vital intensity the 'basic
investigation of businesses' (Mazzei, Kim, & Dell'Oro, 2012). Doorman developed a model to
speak to the various powers that should be considered inside the examination of the industry to
perceive potential dangers, contention, and challenges concerning the dealing intensity of
purchasers and providers. These powers are investigated in the well-known Porter's Five Forces
Model that is frequently utilised and adjusted to express the business' main impetuses and to
comprehend the power connection inside an industry (Kunerth & Mosley, 2011).
The gaming and entertainment market is genuinely immersed, as the rivalry has expanded
colossally over late years. Starting at 2015, there were 25 locations of Sky City in New Zealand
with all-out incomes of about $6.5 billion, when contrasted with only 35 gambling clubs while
producing almost $30 billion in incomes. This has driven Sky City to extend more in the

Strategic Management – Sky City Entertainment 11
universal markets to accomplish higher profits for ventures. As can be found in the underneath
table, just about 10% and 15%, individually, of Sky City's business tables and openings are at its
Sky City (Kahl & Grodal, 2016). In any case, the quantity of lodgings at Sky City's activities
emerges among its worldwide in tasks. Sky City's New Zealand business likewise comprises of
about 2.3 million square feet of show space, practically twofold the region of its show space in
Singapore. The moderately higher edges from the lodging and show business, the development
in business shows in New Zealand, can be credited to Sky City, high asset distribution to these
organisations. This is likewise reflected in Sky City income stream in New Zealand, as about
75% of its incomes originate from industry (Broman & Robèrt, 2017).
Sky City Entertainment has seen huge development over the previous decade. The market
sees a high centralisation of VIP card sharks, which advantages Sky City as edges from VIP
betting are commonly higher than Mass Market gaming. It is because of its reliable interests in
the district; Las Vegas Sands is among the greatest players in Macau. Sky City reliably hopes to
grow in underpenetrated markets to expand its ROI, with the ongoing precedent being Singapore.
In addition, after the sanctioning of the club in New Zealand in 2016, Sky City is contending
with other real gambling clubs to fabricate new gambling clubs in Australia and New Zealand
(Ghezzi, 2017). It suggests drastically extending the confined gambling club methodology of
looking for single licenses close real populace focuses that have truly not permitted club resorts.
Study results that generally a large portion of the populace at 44% of respondents would be
reluctant to travel longer than three hours to visit a gambling club resort (Ho, 2014). By re-
appropriating non-centre business portions Wynn will be capable relieve future hazard by
ensuring lease salary from café and diversion administrators without assuming on the liability of
owning and working in-house (Baumgartner & Rauter, 2017).

Strategic Management – Sky City Entertainment 12
4- Two Functional Strategies to support Organisational Strategic Goals
The functional strategy taken into consideration for strategic management is planned for
companies in achieving corporate functional strategy to help the companies to plan strategies by
maximising its resource-based productivity. The functional strategies are focused on meeting the
demands of companies following its routine activities in order to deliver corporate business
strategies while building relationship between its internal and external stakeholders in terms of
its functions and operations. The companies are working together to work on functional areas
such as production, marketing, finances, and operations to work on tactical decisions using
strategic consideration to maximise its resource based productivity (Baumgartner & Rauter,
2017).
To run an association effectively, it is basic to design a procedure at each dimension;
however, to increase the extreme advantage of arranging, it is essential to adjust the plans at each
dimension. Without an arrangement, office capacities will negate each other's motivation and the
large corporate methodology will turn out to be less viable. Regardless of how well corporate
dimension procedures are planned and defined yet on the off chance that the execution of
corporate dimension methodology bombs in gathering the normal standard all the exertion will
go in vain (Ho, 2014). The accomplishment of the technique is largely decided at the practical
dimension. Practical dimension checks the truth of corporate dimension and business level
technique and brings the ideal outcome by transforming procedures and arranging into
substances. The utilitarian dimension of their association is the size of the divisions and work
offices (Paek & Lee, 2018). It is the duty of the strategist to guide the utilitarian bosses with
respect to the execution of the plan and the procedures for effective use. The work of the
technique of practical dimension is fundamental for the presence of an association (Holtzhausen
and Zerfass, 2013).
The practical system offers help for the technique of large companies, and explains to
what extent managers will continue to achieve the objectives and established destinations.
Divisions such as exhibition, finance, production, and human assets depend on the practical
capabilities of an association. The advancement of utilitarian procedures is imagined and planned
by top-level administration (Baumgartner & Rauter, 2017). Techniques director plan executable
practical methodologies. Useful methodologies bolster the general business and corporate
dimension business. Practical dimension procedure alludes to methodologies created by

Strategic Management – Sky City Entertainment 13
utilitarian or departmental supervisors such as money, displaying, generation, and human asset
manager. It is their obligation to create activity intends to oversee individual practical territories
(Self, 2014).
The corporate system focuses on key decisions that are considered by multi-business
companies with respect to decision-making and improving corporate execution. Multi-company
firms are organized regularly using an association of multi-specialized units in which the firm is
divided into specialized units that focus on market fragments of specific items, but also have
some level of interconnection with each other, for example, shared work of human assets,
packaged goods, or cooperative R & D is extended), and are run by a corporate office. The vital
focal decisions that structure the substance of corporate technique are commonly viewed as 1)
Motivation and control of the firm's, 2) Collaborations crosswise over BUs, and 3) Firm
extension to accomplish community oriented methodology (Self, 2014). . It is important for the
company to look forward to adopt a successful strategy based on strategic management models
and frameworks to support long-term development. With strategic management approach, Sky
City will be able to work on continuous and systematic process while making decisions for the
adopted strategies of the company based on assessment, planning, and evaluation of programs
while making decisions to achieve goals. In addition, the last stage of strategic management
follows the standards of performance management to provide a unique opportunity to Sky City in
understanding the position of the firm. Furthermore, the process of strategic management will
work on the needs and expectations of customers in setting its products and services meeting
their needs and demands successfully (Self, 2014; Mazzei, Kim, & Dell'Oro, 2012).
There is no reason for building up a technique that overlooks contenders responses or
doesn't consider the way of life and abilities of your hierarchical, and it would be inefficient not
to utilise your organisation qualities whether these are evident or not. The executive’s master,
Henry Mintzberg, contends that it is difficult to get methodology right. Every one of the five Ps
is an alternate way to deal with methodology. These are Plan, Ploy, Pattern, Position, and
Perception. By seeing every P, administrators can build up a strong business system that exploits
your association's quality and limits (Kahl & Grodal, 2016).

Strategic Management – Sky City Entertainment 14
5- Critical Problem – Sky City
The last part of the assignment is looking forward to analysing the critical problem which
Sky City is facing in the competitive workplace and look for mitigation plan to be adopted by the
firm in reducing its negative influence (Holtzhausen & Zerfass, 2013).
The disturbance is clearing through the gaming and entertainment industry, fuelling the
innovation and fast development of new plans of action and promoting vulnerability about the
toughness of entrenched environments. Purchasers are expecting media and excitement suppliers
of assorted types to convey decision, comfort and esteem, all wrapped inside customised, altered
encounters that are accessible on interest and a cross-stage premise — and with restricted
publicising and solid information assurance (Clarke, 2016). Automation has made another
worldwide request which is more disinter mediated, overwhelming and, most importantly,
dynamic. As a result, buyers of games and entertainment are increasingly compromised. They
have incessantly growing desires about how articles and administrations should be transmitted
(Mamonov and Triantoro, 2018). Strengthening rivalry for watchers and sponsors, joined with
continuous decreases in supporters, is putting weight on topliner execution at numerous gaming
and entertainment organisations. At the opposite end of an edge crush, costs are heightening —
particularly in the basic territories of substance and ability (Holtzhausen & Zerfass, 2013). The
mantra of innovation has raised its head again as a key need for supervisory groups; in any case,
the arrangement today straightforward and more competitive. What the gaming and
entertainment business requires is another dimension of operational magnificence — the sort of
key cost decrease that conveys momentary outcomes and long haul efficiencies (Mamonov &
Triantoro, 2018).
As the lines obscure among direct and advanced media, sponsors are growing new
monetary forms to all the more likely comprehend and target purchasers. Gatherings of people
are dividing crosswise over video stages — from live TV to time-moved and associated TV
(over-the-top video, spilling media players, associated computerized video recorders), and from
work area to versatile and vivid recordings (increased reality, augmented reality and wearables)
(Mazzei, Kim, & Dell'Oro, 2012). With this fracture, publicising models are likewise advancing
new structures, including automatic, local, vertical, 360 degrees, and addressable promotions.
Gathering of people estimation is the key piece in the riddle, and basic to understanding buyers
has turned out to be progressively intricate and keeps on slacking (Holtzhausen & Zerfass, 2013).

Strategic Management – Sky City Entertainment 15
In the customary gaming and entertainment model, innovativeness, conveyance, and adaptation
were straight. Generally, buyers were latent, hanging tight for a substance that was set aside a
few minutes managed by others. Computerized has made another world request that is more
atomised, disintermediated, overwhelming and, most importantly, dynamic. As an outcome,
gaming and entertainment purchasers are increasingly engaged. They have relentlessly rising
desires around how items and administrations ought to be conveyed (Mamonov & Triantoro,
2018).
The rapid multiplication of the stages of appropriation of videos and a rise of comparison
in the measures of commitment, the expenses of membership, the publication of income or a
combination have made a scene seriously focused to create and obtain the best substance. With
so much substance accessible through numerous dispersal options, gaming and entertainment
organizations should consider creative techniques so that customers can discover compelling
projects to watch (Frantz et al., 2017). He expects gaming and entertainment organizations to use
the innovations of artificial intelligence and artificial intelligence to dismantle review designs
from various points of view and incorporate personalized suggestions with the computerized
buyers association. Additionally, the significance of system-coordinated effort with dispersion
"reticent foes" will increment, curating content pertinent to explicit stages (Mamonov &
Triantoro, 2018). The ascent of worldwide social, video, publicising, and web-based business
goliaths with their client bases estimating in billions, huge money related assets, showcase
driving development rates and hunger for hazard is making another aggressive reality. This
"champ takes all" scenery is controlling a solid feeling of direness over the gaming and
entertainment part to react deliberately (Self, 2014).
To conclude, it can be said that working in Sky City Entertainment has managed to keep
up the innovation pace in its operations; the management has been able to adopt the most
efficient procedure to plan strategic management using business analytical tools in supporting
long-term business management. Considering the competition in the industry, it is important for
the management to look forward to adopting a competitive approach to expand its business in a
new market with the end goal to improvise its business approach and achieve its business
objectives successfully without influencing its business negatively.

Strategic Management – Sky City Entertainment 16
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