Business Management and Environment Analysis: MGM National Harbour Resort and Casino

Running head: BUSINESS MANAGEMENT AND ENVIRONMENT ANALYSIS
Business Management and Environment Analysis
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1BUSINESS MNAGEMENT AND ENVIRONMENT ANALYSIS
Executive summary
MGM National Harbour is positioned as a new international resort within Maryland with
wide gaming and retail area. The objective is to analyse the internal along with external
environment of Maryland casino business through conducting competitor analysis by
implementing porter’s five forces model. As MGM National is operating its business and
attaining increased revenue amount, lack of innovation as well as stagnant operation nature
has increased rate of high rivalry from the existing as well as new competitors within the
sector. The company has developed an instance of responsible business and could not explore
the opportunity of internal expansion. In addition, it is also observed that the company is
regularly contributing to earn increased revenue and same routes can attain stable culture for
the business.

2BUSINESS MNAGEMENT AND ENVIRONMENT ANALYSIS
Table of Contents
Introduction....................................................................................................................4
Industry background: Casino in Maryland.....................................................................4
MGM national Harbour Casino.....................................................................................4
PESTEL Analysis...........................................................................................................5
Political factors...........................................................................................................5
Economic factors........................................................................................................5
Social factors..............................................................................................................6
Technological factors.................................................................................................6
Environment factors...................................................................................................6
Legal factors...............................................................................................................7
Competitor or Porters’ five forces analysis....................................................................7
Threat of new entrants................................................................................................7
Bargaining power of buyers.......................................................................................7
Bargaining power of suppliers...................................................................................7
Existing industry rivals..............................................................................................8
Threats of substitutes..................................................................................................8
Strategies to combat competition oriented risks............................................................8
Strategic group and its importance.................................................................................9
Positioning map............................................................................................................10
SWOT analysis.............................................................................................................10

3BUSINESS MNAGEMENT AND ENVIRONMENT ANALYSIS
Vision, Mission, objectives and strategy......................................................................11
Strengths and gaps of strategies...................................................................................12
Conclusion....................................................................................................................13
References....................................................................................................................14