Strategic Management of Riverina Company

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

1STRATEGIC MANAGEMENT
Executive Summary
The report has thrown light on the overall analysis of the strategic management of Riverina
Company which is one of the agricultural organizations based in Australia. Furthermore, the
internal and external analysis of the Riverina Company is required to be identified which will
be beneficial for the overall effectiveness of the firm. On the other hand, the resource
capabilities along with VRIO analysis have helped understand the different competencies that
can be beneficial for the overall growth of the firm in a positive manner.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Overview of Riverina Company................................................................................................3
Riverina’s Business Units......................................................................................................3
Products and Services............................................................................................................4
Units of Business Revenue and Significance of Largest Revenue Units...............................4
External Environment Analysis of Riverina Agriculture Organization.....................................5
Internal Environment Analysis of Riverina Agriculture Company...........................................7
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

3STRATEGIC MANAGEMENT
Introduction
The report helps in the identification of the different business units of the Agricultural
business which is situated in Australia. The company is selling proper identification of the
various products and services that are sold by the organization as well as business revenue
unitsing sold by the company. Moreover, the external and internal analysis of the
organization is required to be identified that helps provide recommendations to the company
for providing strategic direction to the company.
Overview of Riverina Company
Riverina Company is one of the most efficient suppliers of animal feed for the overall
agricultural industry. Along with the same, the company has been one of the leading
exporters of protein and grain meals to the Pacific Rim, South East Asia and the other export
markets as well. The commitment of the company is to supply rural Australia with high-
quality products span. The organization was founded in the year 1927 in the district of
Riverina which is situated in New South Wales (Riverina.com 2019).
Moreover, the mission of the organization is to serve the different needs of the entire
community with a proper and effective system of distribution and manufacturing with
appropriate enhancement in the marketing of the products. Moreover, the mission of the
company is inclusive of maintaining a sound financial policy, and it will help provide
reserves to cope with the instabilities in the entire market.
Riverina’s Business Units
Riverina's business units are inclusive of various products along with services which are
based on horse, grain along with poultry related products that are being provided to the