Strategic Management

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
The report has thrown light on providing proper knowledge on the external as well as internal
analysis of the GrainCorp Company. It is one of the most popular agricultural businesses
which is situated in Australia, and the company has been able to gain a competitive advantage
for themselves. Furthermore, with the help of VRIO and PESTEL analysis, the various risks,
threats along with opportunities have been identified that will be beneficial for the overall
success of the company.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Outline of GrainCorp Organization...........................................................................................3
Business Units........................................................................................................................3
Products and Services............................................................................................................4
Units of Business Revenue and Discussion on the Importance of the Largest Units of
Revenue..................................................................................................................................4
External Environmental Analysis of GrainCorp Organization..................................................5
Internal Environmental Analysis of GrainCorp Organization...................................................8
Recommendations....................................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................11

3STRATEGIC MANAGEMENT
Introduction
The report throws light on the overall analysis of the internal along with the external
analysis of the Agribusiness which is situated in Australia. The company that has been
analyzed in the respective report is GrainCorp which is grounded in the Australian economy.
Proper identification of the business units along with identification of the products and
service line is required to be identified which have assisted the company in gaining
competitive advantage in the competitive business environment. After the internal along with
external analysis, the strategic recommendations are required to be showcased which will be
beneficial for the future success of the organization in an appropriate manner.
Outline of GrainCorp Organization
GrainCorp Organization is one of the public organizations which has been listed on
the Australian Securities Exchange which is situated in Australia. The core business of the
company is to storage along with receival of grain as well as the other related commodities.
Moreover, the company was founded in the year 1917, and it belongs to the agricultural
industry (Graincorp.com.au. 2019). The company is headquartered at 175 Liverpool Street,
Sydney, Australia and the different operations which are inclusive in the respective company
is the production of various kinds of grains, oils along with malts. In November 2009,
GrainCorp tried and expanded its business in North America with proper purchase of United
Malt Holdings group of companies and thereafter extended their operations in Europe.
Business Units
There are various business units of GrainCorp Company wherein it includes the
proper production of the different grains, oils as well as malts in various parts of Australia.
Through the respective manner, the company has been able to gain competitiveness in the