STRATEGIC MANAGEMENT Strategic Management Author's Note: Strategic Management on the basis of 5 whys methodology

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Introduction................................................................................................................................2
Research Question......................................................................................................................2
Literature Review.......................................................................................................................2
Management Issue..................................................................................................................2
Analysis of the issue on the basis of 5 whys methodology....................................................3
Organizational strategy..........................................................................................................4
Porter’s generic strategies......................................................................................................5
Blue Ocean Strategy...............................................................................................................6
Relevance of the theories and models....................................................................................7
Relevance of the organisational strategy to RMIT-SIM....................................................7
Relevance of the Porter’s generic strategies to RMIT-SIM...............................................7
Relevance of the Blue Ocean strategy to RMIT-SIM........................................................8
Gaps in the theories and models.............................................................................................8
Risk Portfolio.........................................................................................................................9
McKinsey 7s model..............................................................................................................10
Organisations facing similar issue...........................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14

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Introduction
As opined by Cramer (2017), the process of globalisation and the extensive usage of
different kinds of innovative technologies have significantly changed the nature of the
contemporary business world. Esposito and Ricci (2016) are of the viewpoint that one of the
most important aspects of this is the fact that the business firms are facing a higher level of
competition in the business markets in comparison to the kind of competition that they faced
in the earlier times. The net result of this is that the firms in order to mitigate the adverse
effect of this are increasingly resorting to the usage of different kinds of innovative strategies
so as to gain competitive advantage over their rivals (Homann 2016). However, the firms in
order to formulate as well as utilise these strategies not only needs to analyse the business
market they operate in but at the same time the key competencies or the capabilities of their
organisation so as to formulate the kind of strategies which are likely to help them to address
the issues that they are facing (Marsden 2016). The aim of this report is to analyse to
management problem that the educational institution RMIT-SIM is currently facing through
the lens of different management theories and frameworks
Research Question
 How can RMIT-SIM attract and maintain students, given the very competitive market
(T) and the lack of differentiation in the courses offered (W)?
Literature Review
Management Issue
Bradford, Guzmán and Trujillo (2017) have articulated the viewpoint that the business
firms during the course of their business operations face different kinds of issues or problems
which in turn affect their organisational or business prospects. In this regard, it needs to be
said that an analysis of the business environment in which the educational institution RMIT-

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SIM is currently operating reveals the fact that the most important issue or challenge that it is
currently facing is its inability to attract as well as retain students because of the intense or
fierce competition which exists within the educational sector of Singapore. It is seen that one
of the most important reasons for this problem or issue that the educational institution under
discussion here is currently facing is the lack of diversity of the courses that it offers to the
students in comparison to the other educational institutions of Singapore. This in turn is
adversely affecting the profitability of the educational institution and also its future growth
prospects as well. The net result of this is that the institution is losing its competitive
advantage as well as monopoly that it once held in the educational sector of Singapore. More
importantly, it is seen that the institution in order to resolve this issue is trying to improve the
quality of the educational courses that it offers to the students. In addition to this, it is also
seen that RMIT-SIM in order to attract more students offers various kinds of scholarships, fee
waivers and others to them.
Analysis of the issue on the basis of 5 whys methodology
An analysis of the issue under discussion here faced by the educational institution
RMIT-SIM on the basis of the “5 whys methodology” would reveal the below given facts-
First Why The educational sector of Singapore is a very competitive one and there are
many educational institutions like Singapore Management University,
NUS Business School and others from which the RMIT-SIM is facing a
high level of competition (Moe.gov.sg 2019)
Second Why The major reason for the larger number of students that these institutions
are being able to attract as well as retain is the large diversity of courses
that it offers to them
Third Why The main reason for the larger diversity of management courses that the
different educational institutions offers is to meet the needs or