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Strategic Management Strategy - Report

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Added on  2020-02-24

Strategic Management Strategy - Report

   Added on 2020-02-24

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Strategic Management 1STRATEGIC MANAGEMENTName:Course:Tutor:Institution:City:Date:
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Strategic Management 2Strategy Management Question 1:SOLUTIONStrategy is defined as set of goals and other major goals that a company sets to increase its performance (Rao, et.al 2008). It is launched to competitive environment over other business andthis is defined by profit margins of the company compared to others. A company’s profit growth is measured by the amount of profit made within time.The purposes of strategy making is achieved by considering the following essential elements which include; setting direction which involves defining goals which have motivating factors, concentrating on all resources required in the set direction to achieve full results, maintaining thesame focus and concentrating on one direction.There are different types of strategies that a company who wants to invest internationally can consider, they include global strategies whereby global firms sell same products using the same brands to achieve economies of scale, and this applies especially when dealing with electronics products. The other type of strategy is the multi-domestic which focuses on local needs within itsmarkets other than investing all globally (Enz 2010). For a company to sustain its competitive advantage, it should strategize well so as to be able to maintain high profits for a long time and to achieve that they should understand how different strategies can create activities that can make a company uniqueFor the company to invest in the United States it has to look into consideration the business model and how to increase its competitive advantage in the market. Supermarket industry has
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Strategic Management 3really grown in States because its country’s economy, but despite the revenue growth, the industry operators have faced competition from alternative retailers offering the same brands of good s and services as in the supermarkets. This has affected the number of customers going to the supermarkets because merchandisers sell the goods to them at a lower price.Consumers have also moved to the small and fresh format stores to purchase their goods hence making the supermarkets growth to go down, therefore when a company needs to invest in such market it consider the targets in the market and what they offer and their pricing.The location of the company also has an effect on its growth in a given market, supermarkets should be located where there are a high number of residents, and therefore retailers decide to locate their shops in cities. Location is also determined by the shopping preference of in the different regions of the United States.Proximity to the key market, availability of labor and ability to control stock are also factors to consider in investing in the supermarket.Future recommendationsWith current situation in the US, the company should be well analyzed to achieve a good recommendation, the characteristics of a company influences the decisions to be made. The company should invest well in the products they are offering so that they can attract more customers and counter the competition from the other retailers.Companies should develop local networks and when expanding so as to remain competitive in a given market this is because with networking, they are able to interact well to improve the level of business in different countries.
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