Strategic Management and Sustainability Assessment 1

STRATEGIC MANAGEMENT
AND SUSTAINABILITY
ASSESSMENT 1

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PESTEL analysis.........................................................................................................................1
Industry life cycles......................................................................................................................3
SWOT Analysis..........................................................................................................................4
Five force model.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management refers to the plans of action the company formed in order to
accomplish the goals of the organization. Basically it is the process which involve setting of
goals, procedures and objectives for the company in order to deliver high competition in the
marketplace(Andreeva, et.al 2019). It plays vital role in the proper functioning of the
organizational function as it helps in improving the operational area. The present report will
examine the various strategical analysis for the global Haulage industry and British petroleum. It
is the leading industry of the UK with high market growth rate. For the analysation the study
highlight the strategic tools such as PESTAL, SWOT, industry life cycle and five forces model.
.
MAIN BODY
The British petroleum company plc. Is one of the largest oil and gas multinational
organization which is having the headquarter is in London, England. It offers wide range of the
opportunity to the peoples and workers of the organization. The company offers refine and crude
petroleum to the various haulage industry as well as the consumer. The organization leading the
domestic as well as international market with adequate gross profit. For the analysation of the
strategies the organization utilized various analytical tools which are mentioned as follows:
PESTEL analysis
PESTEL analysis is the most suitable framework for the largest organization which is
leading different market segments (Fitri, et.al 2019). Similarly, for the British petroleum
industry it is important to analysis the factors which are affecting the enterprises. The petal
analysis consist of different factors or the elements as the pastel indicate political,
environmental, social, technological, economic and legal factor.
 Political: the political factor is the essential element for the growth of the organization
and or is important to determine the factor. It includes the policies which is formed by
the ruling government for the companies. In context of British petroleum the
organization formed the plans of action as per the political decisions, new tax regimes
and enforcement of countries legal system. While the oil and the petroleum company is
facing some sort of petrol supply chain issue the government of country analysis the
issue and deliver support to organization. The political people cooperate with the
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enterprise in order to resolve current problem. The government encourage the company
to take initiative of operational decision-making process. Due to the Brexit the issues of
supply chain increased in the country.
 Economic: it is the factor which affect the economical valuer of the company. For the
growth of the company it is essential to determine the inflation ate, saving, interest and
foreign exchange rate as various company has different economical cycle (Hartmann and
Vachon, 2018). The spending of the money on the oil and gas industry is also considered
in this factor. The British petroleum industry contribute equally in the growth rate of the
country's economy. Organization balance the economy with the assistance of the
economic factor. The industry is unable to deliver the fuel to many retail stores or the
transport industry due to that issue the company face some sort of crises along with
downfall in the economy of the company.
 Social factor: it refers to the culture, belief and the values that people are considered
before buying any product or services. The social trend impact the buying preference of
the consumer. Similarly, the increment in the population is another social factor that
affect the company because as the population raises the demand for the petrol also
increases in the country. As per the study when the organization is having the issue the
traders become worried of the outcomes. The company apologies for availability of the
fuel built grate impression on the minds of the people. Along with that that issue also
decrease the brand value in the marketplace. The cultural environment of the
organization is considered in the social factor as it include the behaviour of the people
working within the firm.
 Technological factor: it involves the innovation and modification of digital techniques
within the organization. It is highly affective element in the transport industry. The
industry is growing fast with the assistance of availability of wide technology in the
marketplace. The industry utilized the technology to analysis the pros and cons along
with the distribution oft oil and gas in the marketplace. The organization detects the
issue rapidly and announce the early warning to the consumer (Hatefi and Vahabi,, 2018)
. With the help of the technology the members of the company able to announce the
message of the issue the organization is facing. For the monitoring and the controlling
the enterprise adopt secure IT system.
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