logo

Strategic Management.

4 Pages399 Words380 Views
   

Added on  2019-09-26

Strategic Management.

   Added on 2019-09-26

ShareRelated Documents
Running head- Strategic ManagementSTRATEGIC MANAGEMENT
Strategic Management._1
1Strategic ManagementSWOT Analysis of McDonaldSWOT Analysis of McDonald only internal factor that is strength and weakness. Strengths make it a leading player in the fast food restaurant industry. Here SWOT analysis shows only the internal strategic factors that contribute to organizational strength.1.It has good and sound brand image2.Moderate market diversification3.It follows Standardized processesThe sound Brand image makes the business competitively strong. Another strength is market diversification as McDonald is covering in most regions around the world. Which, is reducing therisk. In addition, business efficiency and product consistency are found as a result of standardizedprocesses (Genoveva et al., 2016).This aspect of McDonald’s SWOT analysis shows that the company has the capability to maintain effective operations.Weaknesses (Internal Strategic Factors)McDonald's weaknesses are linked to the company's market focus, products, and processes. This aspect of the SWOT analysis indicates the internal strategic factors that limit firm performance. Main weaknesses are as follows:1.It has Limited process flexibility2.Low diversification in terms of product3.Vulnerability to Western market declineMcDonald’s standardization ensures consistency but at the same time, it is reducing the companyflexibility in a way to respond the market variation. Low product diversification which is also the
Strategic Management._2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Competitive Strategy - Sample Assignment
|9
|1845
|48

Strategic Marketing
|13
|627
|94

Marketing Plan.
|24
|5512
|85

Strategic Marketing Planning | Assignment
|19
|3819
|11

SWOT Analysis of McDonalds in Saudi Arabia
|7
|1561
|300

Developing Business Strategy for Wendy's: SWOT Analysis, Cost Leadership, Diversification and ROI
|17
|3948
|310