Strategic Marketing Planning | Assignment

Running head: STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
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STRATEGIC MARKETING PLANNING
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Executive summary
Analyzing the market or the business is very important to take a company in the right
path of success. It helps in understanding the goals as well as the threats of the company. This
study will be shedding light on the business analysis, recommendations and the theory of
marketing mix in connection to the Hopkinson’s coffee shop and the Nespresso coffee.

STRATEGIC MARKETING PLANNING
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Table of Content
Question 1............................................................................................................................1
Question 2..........................................................................................................................11
References..........................................................................................................................12
Appendix............................................................................................................................12

STRATEGIC MARKETING PLANNING
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Question 1
Analysis /Evaluation
The analysis of the company will be conducted through the swot and the pestle analysis
of the Hopkinson’s coffee company.
SWOT Analysis
The model of swot analysis tends to examine the strengths, weaknesses, opportunities and
threats of the Hopkinson’s coffee company in connection to the business as well as the internal
and external environment (Sammut‐Bonnici and Galea 2015).
Strengths
This part of the swot analysis tends to deal with the internal points that the company can
utilise as strengths to point weaknesses and even provide protection to the business against the
competition. In this scenario, the strengths of the company are as follows
 A strong image of the brand
 Wide-ranging supply chain
 Expansion through branches
Hopkinson’s company is one of the most popular brands. The company tends to have
customers who are loyal and which helps in maintaining the stability of the business. In the
model of analysis, the wide-ranging global change helps in strengthening then company through