Strategic Management-Telstra Report 2022

Telstra Strategic management

STRATEGIC MANAGEMENT-TELSTRA 1
Executive summary
The aim of this report is to assess the strategic framework of Telstra. Strategic
management is the process of continuous planning and monitoring to analyses the external and
internal environment of the company, so that the organization can meet their objectives after
assessing the market and business requirement, with serving the better business strategy.
Innovation and emerging technologies and other market trends are forcing organizations to make
decision strategically and reach to the success.
Telstra is one of the largest telecommunication industries based in Australia, delivering a
wide range of telecommunication products and services. The report will assess how the company
will make decisions in the context of their business strategy. In addition, it will also evaluate that
how external and internal factors including risk, are impacting company’s overall strategy and
decision-making process. All the statement will be supported by secondary sources that include
the websites of the company, books and journal articles.
Contents

STRATEGIC MANAGEMENT-TELSTRA 2
Introduction......................................................................................................................................3
1. Evaluation of organizational environment...............................................................................4
1.1.1 Porters model...................................................................................................................4
1.1.2 Pestle analysis..................................................................................................................5
1.2.1 Value chain analysis........................................................................................................5
2. Analysis of Competitive advantage.........................................................................................7
3. Strategy formulation and choices.............................................................................................7
3.1 Vision.................................................................................................................................7
3.2 Corporate strategy and goals..............................................................................................8
3.3 Initiatives cost leadership and differentiation....................................................................8
4. Recommendations and conclusion.........................................................................................10
Bibliography..................................................................................................................................12

STRATEGIC MANAGEMENT-TELSTRA 3
Introduction
Telstra Corporation Ltd is the top telecommunication service provider located in
Australia. The organization operates and builds the telecommunications network, mobile,
internet and various other services and products. The company has a long history in Australia
originated with the Australia post as the “Postmaster general department” (Telstra, 2019).
The report will analyze the company’s organizational environment. It will also assess its
internal and external factors with the use of porter, pestle, and value chain analysis and also
assess the company’s vision goals and initiatives. The report will also provide a recommendation
to improve organizational productivity.