Assignment on Telstra – Australian Leading Telecommunication

T E L S T R A
PROJECT MANAGEMENT

INTRODUCTION
• In this presentation, various strategic
management concepts have been explained
outlining the company as Telstra – Australian
leading telecommunication.
• Some of these strategic management concepts
are PESTLE framework, SWOT tool, VRIO resource
based view and so forth.

TELSTRA OVERVIEW
• Telstra is a leading telecom enterprise based in
Australia and founded in 1975.
• At present, the company is offering its
telecommunication services in more than 20
nations (telstra.com.au, 2020).
• The mission of Telstra is to improve ways the
consumers live and work through connections.

ANALYSIS OF EXTERNAL ENVIRONMENT -
PESTEL
• Political Factors - Greater political stability in
the business environment is very important. In
case of Telstra, such factors push from
government for regulatory reforms and Australia
cordial international diplomatic relations.
• Economical Factors – Economic factors in case
of Telstra may include Subdued GDP as of
deteriorating commodity prices can have a
significant influence.
• Social Factors - It requires Telstra to recognise
consumer lifestyle, beliefs, culture and
behaviour.
Econo
mic
Politic
al
Social Technologic
al
LegalEnvironment
al