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Strategic Management of Etihad Airways

   

Added on  2020-07-22

18 Pages4149 Words76 Views
STRATEGICMANAGEMENT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Financial analysis...............................................................................................................12. Details about market share.................................................................................................33. Industry life cycle...............................................................................................................44. Briefing about evidence......................................................................................................55. Balance in the report...........................................................................................................66. Key success factors of Etihad airways...............................................................................67. Competitive analysis, internal and external resources, organisation capabilities and valuechain analysis..........................................................................................................................88. Porter's five forces............................................................................................................109. Recommendations............................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12APPENDIX....................................................................................................................................14

INTRODUCTIONStrategic management is like an administrative exercise of company's assets with whichfirm can attain its targets and objectives in an effective manner. It may includes determination ofcompetitive surroundings, analysis of intrinsic condition etc. Along with this, it is essential forthe manager to identify opportunities in the marketplace so that they can grab it effectually(Barney and Hesterly, 2015). Etihad Airways is second top most airline which is situated in UAEand they started their activities in approx. November, 2003. Fundamental purpose of this reportis to analyse the current financial position of firm along with their market share. There arevarious elements which provide success to association. Additionally, it is necessary for employerto determine internal as well as external resources so that they can easily analyse their rivals. Todetermine financial stability of enterprise, it is essential for the manager to calculate ratios.Aims and Objectives: There are some targets of this report, which are mentioned as below:To determine current financial status of organisation.To identify internal as well as external environment.Calculate ratio for the company.To analyse key elements of firm.1. Financial analysisIt is essential for manager of Etihad airways to examine external environment, thus theycan analyse their competitors at marketplace. It will assists them to develop strategies which willhelp them to beat their rivals at competitive world. Some of main competitors of citedorganisation is Qatar Airways, Emirates and so on. Along with this, they have to assess conditionof market, therefore they can use methods accordingly and enhance their revenues.Etihad Airways is the second largest airline which is situated in UAE. Their financialposition in market is much effective as well as efficient. As per current analysis of organisation,their net profit is about US$ 103.5 million on total income of US$ 9.05 billion.Company has equity strategy which provides growth as well as success in network,increment in incomes and in addition, economies of scale (Bettis and et.al., 2016).Their partnership profits are approximately US$ 1.3 billion and along with this, they catertheir services to more than four million people in a year. 1

Their passengers are continuously increasing as services are very much impressive. Net revenue of Etihad airways is almost US$ 103.5 million in 2016 – 17.Business class of airline which consists MRO, cargo and so on, is continuouslydeveloping.As per the performance of company, they are marked as the best according to their profitsfrom last five continuous years. Along with this, their EBIT of US dollar was 260 million and inaddition, income before tax, interest, payment, diminution and rentals of US$ 1.5 billion arethere which is showing almost 15 percent of their total profits (Buckley and et.al., 2016).2

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