Strategic Management: Walmart's Competitive Strengths, Market Position, and Value Chain Improvements

STRATEGIC
MANAGEMENT
(ASSESSMENT 2)

Table of Contents
Part A (1)......................................................................................................................................3
Competitive strengths of Walmart ..............................................................................................3
Market position of Walmart.........................................................................................................3
Need of improvements in value chain.........................................................................................4
Part A (2) .....................................................................................................................................4
Monitoring and controlling of strategic plan...............................................................................7
Part B...........................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

Part A (1)
Walmart is into the business of both retail and wholesale operating both online and in-
shop worldwide. Their product line include foods clothing and many others. They enjoy global
presence and leading the market and giving competitive edge to its competitors like Amazon.
Here in this report the evaluation of Walmart's performance in terms of its competitive strengths,
its market position and also the areas where the company can focus to improve its value chain
has been discussed.
Competitive strengths of Walmart
There are some factors highlighted that placed Walmart ahead of its competitors and
motivate customers to buy their products.
Lower prices: One big advantage which makes Walmart competitive is its strategy of
keeping prices low. In its slogan where they promise to save its customer's money for better life
has been fulfilled by it through keeping prices of necessities lower than its competitors (Tan and
et.al., 2018,).
Customer services: Walmart always tend to focus on better service to its customers
through the provision of both online and offline access of products and services. Its after sale
services include return policy etc. and training programs for motivating its employees for
customer satisfaction has made them attractive in the market.
Cost effective operations: It enjoys good bargaining power as against its competitors
through proper management of human and knowledge resource. Investing in cost effective
technology and its scale of operations helps them in achieving economies of scale.
Market position of Walmart
Walmart enjoys a good position in the market due to its lower price strategy, better
customer satisfaction , supply chain management and its speed to expand worldwide. Its has
created goodwill and better brand image in the minds of customers.