Business Objectives and Strategic Management

This article discusses the development of strategic objectives for different organizations and the impact of operations management and management accounting principles on achieving business objectives. It also explores the application of operational practices and management accounting practices to achieve these objectives. Additionally, it examines the role of sales management and marketing management principles and practices in achieving business objectives. Finally, it discusses the importance of human resources and risk management principles and practices in the context of business objectives.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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T1: Business Objectives
1.1 Development of strategic objectives
The selected organization for the report is the Warehouse Company on New Zealand. The
strategic objectives that have been selected are increasing the overall sales and revenue of the
various divisions. The divisions that have been selected for the same are toys, electronic devices,
clothing and grocery. The company wants to provide quality products at cheaper prices
compared to the other companies. The focus of the company is towards earning more sales rather
than profits.
The other organization that has been selected is Hubbard Food. The objectives is to
increase its productivity across the operational fields like manufacturing, supply chain process
and distribution. The company has practiced lean management for several years. The aim is to
increase the productivity of the organization through minimization of costs and optimal
utilization of the resources. Controlled budgeting and operational forecasting are being used to
increase productivity. The cost minimization factors would be used to generate maximum
productivity. Goal setting on a weekly and monthly basis can help to achieve all the significant
goals that are required. This can create a positive impact that can help to improve the
productivity of the organization.
1.2 Development of strategic objective for not-for-profit
The non-profit organization that has been selected is Care. It is one of the leading NPOs
in New Zealand. The main focus of the organization is providing proper education and animal
rescue. The NPO takes important steps to stop any form of animal abuse. The organization
focuses on providing education about animal abuse. The organization relies on the generating
community engagement to carry out their functions. The main functional areas are environment
preservation, animal protection and sustainability.
T2: Business objectives and operations management

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2.1 Impact of two operations management principles on the strategic business objectives
There are two operations management principles that can affect the strategic business
objectives of organizations. The business objectives that have been selected are increasing sales
revenue for the Warehouse and improving organizational productivity for the Hubbard Food.
One operations management principle that can affect the strategic business objectives is
reality. Reality is an objective that depends on finding the original problems that need to be
solved to reach optimal levels of productivity. This is an important principle as this can improve
the amount of sales. The focus in this case should be on assessing the factors that tend to be
detrimental towards the sales functions. On the other hand towards improving productivity it is
important that the reality oriented goals are set to tackle the identified real challenges. This can
help to create better more effective production standards. For example better goal setting can be
done to improve the performance standards.
Another, operations management principle that can be applied in this case is change.
Change is the principle in which the company changes its operational management in accordance
of the situational requirements of the market. This can help to increase sales as it would create
better opportunities to capitalize on the available opportunities while keeping in consideration of
the major threats. Change is also important to create better opportunities for productivity
improvement. This means that that the organization would have better means to perform better in
both the identified strategic elements.
2.2 Application of two operational practices to achieve the business objectives
Two operational practices that can be applied are communication coordination and
revenue collection.
In case of improving the sales revenue it is important that the communication
coordination is applied effectively. This would create a string framework for the effective
management of the sales. Better coordination would ensure that better management of the sales
would take place. There is the requirement for better coordination to help in the sales process.
The production aspects would be greatly benefitted as it can help to optimize productivity levels
to create a stronger productive setup.

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Revenue collection would help to improve sales as revenue collection would facilitate the
increase in the development of better sales oriented functions. At the same time revenue
collection would help to greatly improve the sales processes. Another important factor is
increasing the productivity. Revenue collection would create better functions of productivity as it
can help to improve the productivity functions of the organization. The factors would hence be
beneficial for both the strategies that are identified. The sales and production could be effectively
optimized through this process.
T3: Business Objectives and Management Accounting
3.1 Impact of two management accounting principles on strategic business objectives
Two principles of management accounting that can be discussed are budgetary control
impact on sales and revenue and resource management impact. The first principle is used to
achieve sales and revenue for the warehouse. The second principle is used to achieve optimal
resource management for supporting the sales and revenue management functions.
Firstly, the impact of budgetary control needs to be discussed in terms of the strategic
business objectives. The given objective is warehouse sales and revenue increase. In this case,
budgetary control helps to create effective financial goals, cost monitoring factors, measurement
and analysis frameworks for cost management. It creates better scope for warehouse sales
primarily through cost minimization (Otley, 2016). Cost minimization helps to increase the
revenue from sales. An example in this case can be given that a certain limit is set for the cost of
production. This limit cannot be exceeded and the production of materials are done in this cost to
maximize the profits. Budgetary control also ensures that the control of cost of production is
done through effective review and cost analysis. In terms of improving the warehouse sales
budgeting can help to lower the amount of unproductive inventory.
Secondly, warehouse resource management is effective in terms of improving the sales
and revenue functions. This is mainly because the strategic business objective of increasing sales
requires the effective management of the goods and services that are required to be sold (Cooper,
Ezzamel & Qu, 2017). Resource management helps the management to know about their
capacity. This helps to allocate only that part of the inventory toward sales which can provide

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most important sales revenue to the organization. Warehouse resource management is very
important for increasing warehouse sales. Resource management helps in the proper allocation of
resources towards the inventory. This means that the warehouse has just as much resources as is
required to sustain the demand for the commodities. In essence, the same process contributes
towards the increase in revenue as the right amount of commodities are provided for the sales all
year round. Less wastage ensures more profitability.
3.2 Application of 2 management accounting practices
There are two important management accounting practices that can be applied much
importantly. These two practices are communication practice for achieving sales and revenue
cost management for achieving sales.
Firstly, the communication practice is a very important aspect for developing strategic
objectives as it helps to develop better coordination between the various departments. It also
creates better operational value as all the required activities are communicated essentially. For
example- the communications process can be made more effective if ICTs are used. ICTs make it
easier to communicate data and information by providing an integrated setup.
Secondly, cost management helps to improve both the warehouse sales and revenue
increase. It is important to understand that through cost management effective cost can be
achieved that can help the target customers to make better choices. This can help the
organization to improve their product offerings and create better opportunities for the growth of
both warehouse sales and revenue. An example can be provided in this case as in managing the
costs in order to make better decisions in regards to sales volume and sales increase.
T4: Business Objectives and Sales management
4.1 Discussion of sales management and marketing management principle
One sales management principle that can be described in terms of both warehouse sales
and revenue increase is consistency. This means being consistent in the sales management
process. This creates an environment where the work can be completed through a fixed and
effective framework. This makes more sales possible as the customers can get products and
services with consistent quality. This on the one hand ensures the better inventory management
at warehouses and the essential increase in sales revenue earned.

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Another important sales management principle that can be applied in case of the two
strategic objectives is conviction. Conviction refers to the ability of making diplomatic and
effective choices in any situation. In regards to warehouse sales making choices based on
inventory situations is very much important. Revenue increasing practices also require much
effective decision making abilities. This helps to create better sales revenue management
systems. An example of this is making the choices in regards to how the inventory materials can
be sold.
4.2 Application of sales management and marketing management practices
One sales management practice that can be applied to each of the objectives of warehouse
sales and revenue increase is developing better relationship value. Relationship values guide the
interactions within the sales teams that are important in achieving both the goals of warehouse
sales and revenue increase (Malek, Sarin & Jaworski, 2018). It helps to create better and more
effective practices within the given organization. The improvement of overall business can take
place effectively through the implementation of the effective practices. For example- better
relationship between the management and the employees that are involved in the sales processes
helps to create better coordination.
One marketing management practices that can be used for the two identified objectives is
effective promotion. Promotion of the goods and services that are provided by any organization
helps to create widespread awareness about the product and service offerings. Hence, the
promotional practices can help to create better and more effective alignment of the warehouse
sales and revenue increase strategies concerning the organization. Hence, this is an important
aspect to be considered in terms of effective strategy development. For example- promotion can
be made in regards to the features of the products that are very rare in the other products.
T5: Business Objectives and HR/Risk Management
Human Resources
5.1 Two HR management principles
Two of the human resource management principles that can be used in the context of the
business objectives are hire for attitude, recruitment for skills and shed complexity and wed

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simplicity. In the first principle the people are hired on the basis of their attitudes towards work.
And the recruitment are made towards the skills.
In this case the sales function can be effectively improved through the better
implementation of the skills and the effective attitude. Thus the people that can be hired for sales
would have both essential attitudes and the skills to do sales. The same holds true for the
productivity increasing functions. People would be more inclined to perform better if they want
to have better production capabilities. Additionally, it is important that the people are more into
the productive mindset and develop essential skills to engage in productive functions.
Simplicity can be exchanged for complexity. This is because simplicity can be used to
develop better goals that become important for the attainment of the more important sales
objectives. In terms of productivity functions, simplicity can ensure that the goals for productive
remain simple and effective for the workforce to achieve.
5.2 Application of two HR management practices
Two HR practices that can be applied in this case are better training function and
employee motivation. In terms of improving the sales functions improving the employees in
terms of developing better sales oriented attitudes becomes very important. On the other hand the
operational functionalities require the implementation of better training.
Another important function that can be done is motivational factors. In terms of achieving
more sales, the sales personnel need to be more motivated to achieve the targets. At the same
time in order to improve the productive functions it becomes important that the people develop
much better motivation to live up to the productivity requirements.
Risk management
5.3 Two risk management principles
Two effective risk management principles that can be applied in this case are value and
established process.
Firstly, value is important as it can help the organization to develop better more effective
sales proposition. The value can also be effected by certain risks that can be effectively tackled.
At the same time value is also important to develop stronger productive mechanisms.

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Secondly, the principle of established process can be much beneficial for increasing sales
as a string risk avoidance framework can be created in terms of value creation. At the same the
established process can negate all the unnecessary risks that can affect the productivity
processes.
5.4 Two risk management practices
Two risk management practices that can be mentioned in this case are continuous
monitoring and communication.
Firstly, continuous monitoring can grealty help to improve sales. Sales depend on various
factors and continuous monitoring is much necessary to detect any inconsistencies. At the same
time it becomes important that the monitoring of the production procedures are done to identify
gaps and capitalize on opportunities.
Secondly, Communication can improve sales to great extent. At the same time it is
important that continuous communication is maintained between all the departments.
Communication is also important to create a better management framework for the development
of better productive mechanisms.

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Bibliography
Cooper, D. J., Ezzamel, M., & Qu, S. Q. (2017). Popularizing a management accounting idea:
The case of the balanced scorecard. Contemporary Accounting Research, 34(2), 991-
1025.
Malek, S. L., Sarin, S., & Jaworski, B. J. (2018). Sales management control systems: review,
synthesis, and directions for future exploration. Journal of Personal Selling & Sales
Management, 38(1), 30-55.
Otley, D. (2016). The contingency theory of management accounting and control: 1980–
2014. Management accounting research, 31, 45-62.