Strategic Management: Analysis and Tools for ASDA

This report discusses the process of strategic management and the tools used by ASDA, a British global supermarket organization. It covers the analysis of tactics, evaluation of models and tools, application of these tools, and the significance of change management in the transformation process.

STRATEGIC MANAGEMENT

Table of content
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
The analyse of procedure adopted by company to analyse their tactics......................................3
Evaluation of models and tools adopted by organisation to assess their strategy........................4
Application of these tools in context of the firm.........................................................................5
The significance of change administration depend upon on transformation process..................6
CONCLUSION..............................................................................................................................6
REFERENCES..............................................................................................................................8

INTRODUCTION
Strategic administration is determined as a process that helps in accomplishing objective and
achieving competitive atmosphere, determine internal atmosphere and analyze strategy that
achieve in accomplishing aim and objective of organization in timely manner. It is assessed that
it is considered as ongoing plan which is required for enhancing profit of organization. This
report is based on company as ASDA. It is considered as a British global supermarket
organization which deal in retail sector and situated in 1949 in England. . This assignment will
offer a discussion in respect of process that is adopted by organization to adopt strategy which is
implemented and also applied by administration of company. Moreover, this report offer
explanation in respect of various applications related to tool and importance related to change
management which is provided by using transformation activity. Therefore, there are different
SWOT as well as PESTEL analysis adopted for analyzing micro and macro environment that
enforces direct effect on organization (Alatailat, Elrehail and Emeagwali, 2019).
MAIN BODY
The analyse of procedure adopted by company to analyse their tactics
There are various types of method through which organization maintain proper strategy
during the period of time. This tactics offer assistance in appropriate application which assists in
accomplishing favorable result in future time period. In addition to this, there are various
methods like external and internal analysis that is given below:
External analysis is determined as a superior way which is applied in context of external
atmosphere of company. It also signifies analysis of whole part which imposes direct impact on
description related to organization. This assessment identifies organization in reference of
process related to social requirement, latest technology and so on. In assistance to this, the
analysis provides feedback in context of current position of company in the world in reference of
user, competitive supply and so on. There are various types of activity provide reasons to
administration team for accomplishing leading position approach across world. There are various
types of function provided reviews or feedback to administration for achieving competitive
position at marketplace. For instance, it is significant to analyze macro environment that enforces
direct effect on organization. And company emphasis on offering products and services as a
requirement of user. The primal aim is to determine macro environmental elements that enforce

direct effect on profit margin of company. The administration team of organization emphasis on
achieving success as well as growth in future time period. This assessment identifies
organization in reference of process related to social requirement, latest technology and so on. In
assistance to this, the analysis provides feedback in context of current position of company in the
world in reference of user, competitive supply and so on.
Internal analysis is considered as the method which is used by business organization to
analyze internal plan that assists in analyzing internal capability and weakness during the period
of time. This assessment is important to assess strength and also focuses on overcoming from
threat that is occurs within company. There is different kind of methods like capability and
competence that aids assistance in enhancing growth in upcoming time period. It is important for
company to assess data that enforces direct affect on growth of company. It is important to
determine micro and micro element for enhancing profit margin as well as sales of organization
in upcoming time period. In addition to this, the primary purpose is to offer positive atmosphere
to its subordinate for satisfying them. In assistance of this, the assessment is connected with a
current plan of company to offer opportunity or overcoming from threat within company
(Ebrahim and Ganguli, 2017).
On the given analysis, it is analyzed that micro and macro environmental element is
significant for success of business organization in upcoming time period. Their main focus is to
removing or overcoming from threat for providing positive or favorable ambience in the
company. It is important in organizing various tasks & functions of organization in proper way.
In assistance of these, internal analysis is significant in offering different kind of facility related
to goods and services in future time period.
Evaluation of models and tools adopted by organisation to assess their strategy
As per the analysis, functions are considered by organization for executing different types
of tactics in proper way. According to this, there are different kinds of model that is adopted to
provide direction to organization, how to conduct activity and analyze how to control techniques
during the period of time. This model is adequate that assists in analyzing strategy and tactics for
executing different kind of activity of company in an appropriate manner. In assistance of this,
there is different kind of method that is connected to external and internal analysis that is given
below:

PESTEL analysis is adopted by company to analyze macro elements that imposes direct
effect on functions of company. This assessment is significant as aids assistance in determining
in market position, taste of user and so on. In addition to this, it is used for assessing both
positive and negative impact of this kind of element on company that offer methods through
which company can accomplish success in the market. This kind of element adopts by company
for offering appropriate plan during the period of time. In addition to this, it is significant for
providing shape to strategy and accomplishing competitive edge over rival firm in the market.
This factor is significant because it is used in monitoring method which is helpful for company
and executing operation that assists in accomplishing competitive advantage over rival firm in
the market. It enforces negative effect on company in reference of sustainability within particular
sector during the period of time (Heberer and Schubert, 2017).
SWOT analysis is also determined as a strategic assessment of company that offers
information in respect of internal atmosphere by adopting this kind of model. In assistance of
this, the management team of organization takes information in respect of growth, threat, ability
and many more. It is considered as a simplest way that needed restricted determination to
analyze success of business organization and also the focus is on assessing risk. For
implementation of this kind of concept, it is useful in controlling strength of company and
minimizing or overcoming from threat during the period of time. It is considered as the most
appropriate model that assists in offering information in respect of growth of company. In
addition to this, there is various negative effect or restriction in reference of scope and risk factor
that is implemented during particular phase of time period. Therefore, both concepts have their
own advantage & limitations which are analyze by administration of company and this kind of
model is implemented as per demand of person during the period of time.
Application of these tools in context of the firm
SWOT analysis of ASDA
SWOT analysis is determined as a framework that is adopted to control internal
environment of company. This model aids assistance in analyzing strengths, weakness, threats
and opportunity of company. Therefore, the SWOT analysis is adopted by chosen company is
given below:

Strengths Weaknesses
 The primal advantage of company is
that they emphasize on offering various
types of goods and services to its user
by adopting online facility.
 The company emphasized on fulfilling
need of its user for getting information
in respect of demand which regularly
interact with them in order to use social
media, feedback and so on.
 The weakness related to company to
possess restricted international presence
in comparison to another retail sector.
 Their capability related to sales cost is
restricted due to enhancing fear of
competitive firm during the period of
time.
Opportunities Threats
 Their emphasized is on expansion of
organization in innovative region like
jewellery, pharmacies as well as many
more.
 By adopting acquisition related to small
organization assists in their
improvement.
 The threat which is faced by retail
sector is changes in government policy
that imposes negative effect on
company.
 Price war in reference of another
retailing supermarket creates risk.
PESTEL analysis of ASDA
Macro environmental element enforces direct effect on business organization. By using
this assessment, the administration team can monitor operations of company (Knezović Bušatlić,
S. and Riđić, 2020). Therefore, the description related to this concept in context of ASDA is
going to be mentioned below:
Political factor it is considered as a different element like political stability, foreign
exchange and so on. This element imposes direct effect on income and creates income level that
is important for success and growth of company. Due to Brexit, there are various types of

changes that is occurs in context of taxation policy that enforces negative effect on company. In
assistance of this, free trade generate favorable effect on organization as it aids assistance in
boosting company in different country during the period of time.
Economic factor there are different elements like economic growth, currency rate, tax
rate and many more. For example, if there is enhance in rate of inflation than the buying
behavior of user is reduces and enforces negative impact on operations and functions of
company. The rate of currency is considered as a factor which is change timely that enforces
negative effect on organization. In addition to this, the focus is on offering superior quality goods
and services to its user that assists in enhance in profit of organization in future time period.
Social factors include value, belief and many more thus due to alteration in requirement
of user in frequent manner that enforce negative impact on organization. In assistance of this, the
company emphasized on satisfying or fulfilling changing requirement of user that aids assistance
in enhancing profit in future time period.
Technological factors it includes different elements like latest technology, AI and so on.
For instance, the administration team provides different promotional tool, social media that aids
assistance in attracting large number of user and provides response in context of product and
services. Therefore, the technology related to online shopping aids assistance to company that
enforces positive effect on sales and profit margin of organizations (Marland, 2017).
Environmental factors include different environmental elements likes’ weather, climate
and many more. The management team determines all this kind of environmental element like
carbon footprint that enforce directly affect on company. The organization adopts latest
technology that aids assistance in adopting less paper as well as emission as it provides
contribution in safety or safety of environment.
Legal factors involve rules and policies that is implemented by government of specific
nation for operating various functions in proper way. There are different laws and legislation
likes Consumer Protection Act, employee legislation and so on. In assistance of this, the
company considered consumer protection act for offering safety to its user and taking
appropriate decisions during the period of time. For providing employment growth, the company

provides safety and security to its subordinate and executes work or task in proper way without
facing any kind of discrimination during particular phase of time period.
The significance of change administration depend upon on transformation process
There is different significance of change administration which is based on process of
transformation. Their main focus or emphasis is on various types of alteration within company.
They offer support to chosen organisation that assists in comparing different dynamic situation
of economic atmosphere of country. Therefore, it is significant for company to analyse
advantage connected to change management. The processes related to change administration
provide theoretical scaffolding to an individual person. The organisation emphasize on
implementing changes as well as this framework offer support and increase interest level
regarding changes that enforces direct effect on organisation. Moreover, the importance of
change and innovation model is going to be mentioned below:
Complexity is considered as an important part related to change management during the
period of time. The process of change administration is considered as a difficult that enforces
directly affect on function and operations of company. Their primary purpose is to determine
frameworks that help in decreasing complexity level during particular phase of time period.
Their main focus is on accepting change management by specific person and its challenges. In
addition to this, it is important for selected company to enhance engagement level of persons in
procedure of change management which leads to enhance understanding during the period of
time (Mezhouda, 2019). In assistance of this, critical assessment connected to process of change
management focuses on cost and time that is needed to be performed work. Thus, it is important
for manager to determine complexity and execute different functions or operations of company
in proper way.
Cost is considered as an important factor that is needed to various causes which is related
to consultancy fees, infrastructure, and promotional activity and so on. There are various types of
cost that is incurred or executed by activity and operations of company. Thus, this kind of cost
enforces direct impact on financial condition of organisation and benefits will arise in future time
period which is depending upon uncertainty.

Risk change management is considered as a complex process by which there are various
factors that is linked with different risk as well as factor that is determined by company for
executing proper procedure related to administration. It is important to determine by company to
execute various kind of operation in proper way. In assistance of this, this factor is determined by
organisation that helps in reducing it in upcoming time period.
Sustainability in assistance of complexity, costs and other kinds of challenges that is
involved in change administration. The sustainability determine as a procedure in which there is
quick alteration that assist in enhancing loss in upcoming time period. Their emphasis is on
accomplishing objective as well as goal in timely manner. The primary purpose is to accomplish
vision and mission of company during the period of time. Due to enhance in engagement of
particular person, the cost management help in sustainability within program related to change
administration of company (Wang and Li, 2016).
CONCLUSION
On given assignment, it is assess that strategic administration is determined as a process
that helps in accomplishing objective and achieving competitive atmosphere, determine internal
atmosphere and analyze strategy that achieve in accomplishing aim and objective of organization
in timely manner. It is assessed that it is considered as ongoing plan which is required for
enhancing profit of organization. This assignment will offer a discussion in respect of process
that is adopted by organization to adopt strategy which is implemented and also applied by
administration of company. Moreover, this report offer explanation in respect of various
applications related to tool and importance related to change management which is provided by
using transformation activity. Therefore, there are different SWOT as well as PESTEL analysis
adopted for analyzing micro and macro environment that enforces direct effect on organization.

REFERENCES
Books and Journals
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tourism potential. Journal of Place Management and Development.
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approach to political agency in China’s local state. In Critical Readings on the Communist Party
of China (4 Vols. Set) (pp. 1141-1177). Brill.
Knezović, E., Bušatlić, S. and Riđić, O., 2020. Strategic human resource management in small
and medium enterprises. International Journal of Human Resources Development and
Management, 20(2), pp.114-139.
Marland, A., 2017. Above and below the line: Strategic communications and media management
in Canadian governments. Canadian Public Administration, 60(3), pp.417-437.
Mezhouda, A., 2019. Strategic planning of scientific research activities: What is the added value
for Algerian research institutions?. International Journal of Technology Management &
Sustainable Development, 18(3), pp.261-277.
Wang, Q. and Li, R., 2016. Sino-Venezuelan oil-for-loan deal–the Chinese strategic
gamble?. Renewable and Sustainable Energy Reviews, 64, pp.817-822.