Role of Nostalgia in Consumer Behaviour - Desklib

Consumer Behaviour

About McDonald's
McDonald's is among the world's largest fast food
chain that basically serve around 68 million
customers from all the over the world.
However, the fast food chain also operates their
operation in more than 115 regions and
countires around the world.
The fast food chain commonly deals in selling
hamburger, sandwiches, french fries etc. To all
age group person.

Learning and memory theory
Under learning theory it refers to a parmanent
change within the individual behaviour that is
being caused by experience.
However, the result of learning result in modifying
or change among the individual memory that
also changes the behaviour.
For example, customers will ignore consuming the
fast food items as they have fear of becoming ill.