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Relationship Management and Reputation Management Recommendations

   

Added on  2020-10-05

8 Pages2183 Words128 Views
Relationship Management andReputation ManagementRecommendations
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TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1ANALYSIS......................................................................................................................................2RECOMMENDATIONS.................................................................................................................2Right based ethical theory...........................................................................................................3Deontology theory.......................................................................................................................3Common Good Approach............................................................................................................3Keller brand equity model...........................................................................................................4REFERENCES................................................................................................................................6
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EXECUTIVE SUMMARYMcDonald’s is one of the leading chain of fast food restaurants serving across world inmore than 100+ countries selling fast-food like that of burgers, French fries and desserts. But dueto increasing controversy in world media regarding changes in consumer taste, their health andpreference company also added fresh salad and fruits into its menu. McDonald’s is facing issue of serving unhealthy food to people in across its outlet storethroughout the world and making people obese or overweight. So the purpose of this particularstudy will be recommending and suggesting company how they could overcome issue. Therewas many criticism which was made by people and media throughout the world relating to issueof unhealthy food been served by organisation. This negative publicity of company impacted itsexisting suppliers, consumers and even government of nations.INTRODUCTIONThe stakeholders of McDonald's are share-holders, employees, customers, suppliers, andthe public stakeholder group which includes communities and governments. The obesity issueswere being the main problem affected health of people up to a high extent (Carroll, 2015). It canbe analysed that McDonald's has been criticized on providing unhealthy foods to people inaccordance to the documentary film Supersize Me. The government and communities are mostlyaffected by the foods provided by the firm and as a result, brand reputation has been declinedquite badly. In order to effectively resolve the problem and obesity issues, McDonald'sintroduced completely new menu having salad option and lighter meal for meeting needs ofconsumers in the best way possible.Poor quality of products and food service will decline sales and brand image oninternational stage as customers are present in the world. The ethical issue concerned withobesity problem acknowledged in company is that it should not have been used fatty ingredientsin the meals which lead to problem of obesity among people. Another ethical concern is comfortplace of employees should be taken into account so that they may be provided with healthyworkplace atmosphere (Doorley and Garcia, 2015). Furthermore, company should enhance theway of operations in accordance to cultural, social norms and belief of people of particularcountry. Thus, interruption in operations may be alleviated with ease. This will satisfy thecompany's customers in effective manner and profitability position will be enhanced quiteeffectually.1
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