Strategic Management of Woolworths Supermarket in Australia

Ruining Head: SUPER-MARKET BUSINESS 0 | P a g e
Super-market Business
Individual task
Student name

Super-Market Business 1 | P a g e
Executive summary
This report will discuss about the strategic management of the Woolworths supermarket of
Australia. It is an analysis about the Woolworths super market. It will include different models
for the analysis of Woolworth’s supermarket. Macro environmental analysis will discuss about
environmental factors influencing the market of grocery stores.
Here, industry analysis is used for the industry life cycles as well as Porter’s five-force model is
explaining about the threats in the market for the Woolworths. This report will also discuss about
the VIRO framework in the later section.
Finally, recommendations for the Woolworths supermarket are included for the future
development.

Super-Market Business 2 | P a g e
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Management strategies....................................................................................................................3
Macro environmental analysis.....................................................................................................3
Industry analysis..........................................................................................................................4
Company analysis:.......................................................................................................................7
Competitor analysis:....................................................................................................................8
Strategy analysis..........................................................................................................................8
Recommendations............................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Super-Market Business 3 | P a g e
Introduction
The Woolworth’s supermarket was founded in the year of 1924. It is a grocery store chain, which
is owned by the Woolworths Limited. It covers 80 % of the Australian market in this field. They
are selling groceries such as vegetables, packaged foods, fruits, and many other things in a
grocery store. They are also selling magazines, beauty products, stationary items, household
products, health products and many other items. Besides, Woolworths is offering online services
for those products, which are known as ‘HomeShop’. Woolworth’s supermarket is having more
than 1000 stores across Australia. They follow all the laws and rules according to government.
They provide help and support to the customers (Barnes, et al., 2004).
Woolworths is facing a huge challenge of the competition from other supermarket chains, such
as Coles, IGA, ALDI, and many more. The company also bear losses because of above
mentioned business icons in the field of supermarket (Barnes & Hunt, 2013).
In this way, this report will discuss about different analysis theories include Macro environment,
industry, company, competitor, and strategic analysis for solving major challenges for the
Woolworth’s supermarket. Moreover, recommendations for the Woolworths will be discussed in
the later section of this report.
Management strategies
Supermarkets are having a big challenge from their competitor always in different cases, such as
price, brands, and many more. So there are different analysis are required for the handling these
challenge with the proper management strategies (Burn & Barnett, 2000).
Macro environmental analysis
Macro Environment Analysis (MEA) is including factors of the company, which are changing
different things of the company. Those factors are making deep impact on the company. It is
necessary for understanding about the different factors of the company. Those factors are
providing help for other analysis (Dennis, et al., 2002).