Strategic Management - Sample Assignment

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of Tesco......................................................................................................................1
Porters five forces model............................................................................................................3
Porters generic model..................................................................................................................3
Recommendation.........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Strategic management refers to setting the objectives and goals of company so that they
can achieve their purpose of existence. It includes assessing the external and internal
environment, determining strategies which would help them to achieve competitive advantage
over others. In other words it can be said that it involves continuous planning, monitoring and
analysing of situation so that company can gain sustainable business performance. For this
report, Tesco is taken for discussion. It deals in groceries and all-purpose merchandise or
supermarket chain and headquarters in England, United Kingdom. It is the third largest retail
store in the world in terms of gross revenue. In this report, overview of the company will be
discussed with recent performance they have delivered. To analyse the external environment
porters five forces model will be explained with functional examples. Apart from this, Porters
generic model will be explained and how company can implement this strategy to gain market
leader position. At last recommendation will be given to the company so that can perform with
their full potential.
MAIN BODY
Overview of Tesco
Supermarket chain Tesco is a public limited company owns by thousands of shareholders
and various big investors like BlackRock, Inc., Norges Bank, Schroders plc by percentage of
6.64 %, 3.99 %, 4.99 % shares respectively(Major shareholders, 2019). According to their
official site, company has a group turnover of 51 billion Euro and earned 1,837 million Euro
operating profit respectively (Slack, and Brandon-Jones, 2018). This is the only British based
who has been running their retail business in more than 13 countries due to which they have
become one of the largest and biggest supermarket chain in the world. Company have been
performing with their potential as they have attain 0.7% increase in sales regularly for 12
consecutive quarter. Moreover, after acquiring Booker group which deals in cash and carry
outlets, Tesco has performed better with their past performance as they have been able to acquire
food market which makes their profitability and sales enhanced to a certain level. Tesco PLC
have acquired Booker group for 3.7 billion Euro as they have capabilities and potential of
becoming the largest retailer in food industry . Apart from this, company has there subsidiary sub
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