Strategic Management in the Australian Automotive Industry

Running Head: STRATEGIC MANAGEMENT 0
Individual Authentic Learning Case-
Study

STRATEGIC MANAGEMENT 1
Table of Contents
Background............................................................................................................................................2
Model of Five Force analysis..................................................................................................................3
Analysis of situational impact...............................................................................................................5
References.............................................................................................................................................7

STRATEGIC MANAGEMENT 2
Background
It is founded that the automotive industry contains several organisations as well as businesses
that include the process like “designing, developing, manufacturing, marketing, and at last
selling the motor vehicles.” Considering revenue, it is founded that it is biggest grossing
industry. Therefore, it does not include those industries that are committed toward the
maintenances of automobiles after delivering those to the final user such as motor fuel station
for filling or repair shops of automobile. Besides this, several models of automobile have
been growing well worldwide. It is known to be one of the competitive and powerful
industries among various other industries. Taking into account the case of Australia,
automotive industry has taken its wings during the time of formation of “Ford Australia.”
During such time, Holden, a person from Australia has intended the car in 1948. Australian
Automotive industry has one distinct feature in terms of process of production on large scale
of passenger vehicles. Automotive industry was also able to get a high rate of growth until
the year 2004 (Hutchens, 2013). The unique characteristic of Automotive industry Australia
has included the process of production on large scale of passenger vehicles. After this, the
imported automotive vehicles from Europe as well as Asia were dominating the automotive
industry.
In the assignment, the key focus is taken on the decay in Australian automotive industry
including how this influence various other factors in the country. In addition, the rise and fall
of Holden limited are also being identified that has given focus fully on the deceitful and
importing of those vehicles. In Melbourne Victoria, Holden Limited was incorporated in the
year 1856 that started as the trade of saddler. Later on, it moved into the automotive field.
Further, it moved and became the subsidiary of General Motors that is US-based international
automotive industry in the year 1931. The company has also discovered a wide range of
original and domestic vehicles like Holden Commodore. Moreover, they also offer some of
the GM models in the market which are distinct in terms of their feature. At that time, the one
automotive industry has made the automobile with the use of the confined Parts in
manufacturing. Moving further, the charge of high tariff during the time of importing has also
inclined the manufacturing automobiles popularity locally (Green, 2017). It is also seen that
after the globalization in the market of Australia, automated reduction in tariff for import has
occurred by exposing the Australian automotive industry for the very first time to the inside