Strategic Management for H&M

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
H&M - Background Information.................................................................................................3
Focus on information relevant to strategy...................................................................................4
External: Fast Fashion Industry Analysis: Using relevant strategic tools to analyze the external
environment.................................................................................................................................4
Internal: Strategic Capabilities: Using relevant strategic tools to analyze the internal
environment.................................................................................................................................6
Strategic Options: Using strategic direction tools to evaluate H&M’s strategic choices and
future strategic direction..............................................................................................................7
5. Strategy Selection and Justification: A critical evaluation on the selected future strategy for
H&M. A justification to your selection is to be provided...........................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and journals....................................................................................................................11

INTRODUCTION
Strategic management can be defined as a formulation which is used by the organization
in order to implement strategies. These strategies are directly related to the goals and initiatives
which are taken by the organization in order to manage the organizational objectives as well as
perform the function in an appropriate way (Amason and Ward, 2020). This is also identified
that it is based on the consideration of resources and assessment of internal and external
environment which help in operating the organizational functions. In context of the current report
it is based on study of H&M. It is a global organization which is performing its function and the
retail industry. Organization is providing clothes and fashion products. In context of the current
report there is discussion about HRM its function focus on relevant strategies which can be
adopted by the organization external environment of organization internal environment of
organization as strategic options which can be adopted by the organization in order to improve
its functions and achieving its business objectives. Along with this there is also discussion about
justification and reason to choose the strategy.
MAIN BODY
H&M - Background Information
H&M is a global performing organization which is operating its function in clothing
industry where it is a Swedish multinational clothing retail Organization all staff organization is
also operating as a name of fast fashion clothing firm which provide garments for men's women's
and children's and teenagers. According to the current data provided by Organization on its
website it is operating within more than 74 countries with 5000 stores which provide various
brand rage (Baumgartner and Rauter, 2017). 100026 full-time workers as well as act as a part of
second largest global clothing retailer. Organization is operating and the market of UK as well as
a global world where company is main competitor is Zara. Organization is operated and run by
the two owners where the company also used to sell its products and services at different online
channels in more than 33 countries. It was founded in 1947 as a shop of retail clothes full stop
continuously growth is the main process of organization where company was listed in Stockholm
stock exchange in 1974.

Focus on information relevant to strategy
H&M is a global performing organization which provides number of services two
different individuals and order to satisfy their needs and requirement of current brand in clothing.
In order to meet these requirements organization use appropriate strategies which are relevant to
the organization for performance as well as matching the needs and requirements of customers
for stop this is also identified that organization is using appropriate system which help in
maintaining functions which will help according to the needs and requirements. in order to meet
these requirements it is essential for the organization to use appropriate function as well as
manage professionals in accordance with the requirements. H&M can use its internal and
external analysis in order to meet the requirements and formulate effective strategy. For the
discussion on this are mentioned below is this report (Bindra, Parameswar and Dhir, 2019).
External: Fast Fashion Industry Analysis: Using relevant strategic tools to analyze the external
environment
External factors are those which are related to Tesco is known as one of the leading and
most successful retail company dealing in merchandising and groceries. It is primarily based in
United Kingdom. The business of Tesco is scattered all around the world through chains of
supermarkets. Expansion of business is one of the major strategies adopted by Tesco to acquire
target market.
Pestle Analysis
Pestle Model can be defined as a systematic method to analyze and interpret all those
factors and forces such as Political, Economic, Social, Technological, Legal and Environmental
that are external to a business organisation and may affect the functioning of the organisation in
the long run (Bryce, 2017).
Political Factors: -
Tesco is a multinational organisation that carries out its business operations in various
countries across the world. Every country has its own political structure and regulations to which
the organization needs to adapt to. In order to carry out smooth functioning of its operations, the
company needs to keep an eye on the political environment as well as the political stability of the
country it operates in.