STRATEGIC MANAGEMENT 7 STRATEGIC MANAGEMENT STRATEGIC MANAGEMNET Name of the University Author Name

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMNET
Name of the Student
Name of the University
Author Note

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Abstract
The paper seeks to find out how a Canadian garment company can be helped with the
assistance of a business consultancy group. The group through the presentation of report has
suggested what are the risks of the company it must face on its way to success and how the
company can equip itself with all sort of arrangement through certain implementation.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Product Profile.......................................................................................................................4
Company Profile....................................................................................................................4
Industry Profile.......................................................................................................................4
International Marketing Management....................................................................................4
The Target Market Country...............................................................................................4
The Mode of Market Entry................................................................................................4
The Marketing Mix Strategy..............................................................................................4
Supply Chain Management Procurement...............................................................................4
Shipping.............................................................................................................................4
Logistics.............................................................................................................................4
Customs..............................................................................................................................4
Legal Aspects.........................................................................................................................4
Financial Aspects...................................................................................................................4
Risk Management...................................................................................................................4
Technology.............................................................................................................................4
Conclusion..................................................................................................................................4

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Reference....................................................................................................................................5
Appendix....................................................................................................................................5

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Introduction
The paper is going to concentrate on how a Canadian business house that deals with
garments, namely, “House of dream” is trying to start up its business and collect its raw
material from Bangladesh. The report is designed for serving as an agenda of the business
house of how it would strategize in order to expand its business and how it can start as a
whole. The report, in detail talks about what kind of product the company sells. The type of
garments it makes, how it fulfills the need of the market and the proposition of the products
are described here. The business style is also been given emphasis upon. There is a brief
SWOT analysis of the company followed by the negotiation strategy. The paper also
concentrates on how the is an industry and how it is finding its market where a PESTLE
analysis is provided. It deals with how the supply chain works on the business.
The paper does not only deal about the policy that the company has made upon itself
but also concentrates on the government policy and the legal aspects that are associated with
this sector. A brief analysis of the cost benefit has been added to the whole paper so that it
comes quite clear to the business house of how it should approach the market and secure its
own position in the market.
Discussion
Product Profile
The company solely looks forward to make clothes and specially fashion clothes in
Canada. The aim of the company is to make clothes that are not only fashionable and worn by
the models of top brands but also comfortable for the skin and health. The clothes it makes
are remarkably stylish and have a great range of variety. The “House of Apparel” makes

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dresses on different categories and makes expansively for both men and women. This is the
specialty of the house that it is going to contribute in the corpus of children’s fashion as well.
There are certain clothe making houses that do not necessarily make clothes for every
occasion and for everybody starting from men to children.
The materials that the company makes clothes from exclusively are linen, cotton, silk
and jute. It has to be understood that these materials are extensively available only in orient.
Now the products that the company looks forward to make products only from these raw
materials that can be considered to the unique selling point of this specific house because that
distinguishes this fashion brand from that of its contemporary companies. It makes regular
wears that has the range of harem pants to trousers and regular shirts to formal shirts and
kurta and pajama. The primary motto of the company is to capture a good number of
international market through the promotion of unique kind of garments it is making.
The unique selling proposition of the company is that it makes clothes with certain
materials that are available only in East. Therefore, it is going to start a new trend in the
business. Not only multiple brands will be interested to explore the products of the business
house but also the fashionably aware people will easily get attracted to buy them. Linen,
cotton, jute and silk are such materials that are still unexplored in a complete manner in West.
Therefore, there is a great scope of this business house to begin and introduce an entirely new
sense of fashion to the world. It is true that the country will experience something really in
the field of fashion and generate the possibility of expansion in the field of international
market of garments.
It has been noticed that from the active year of 2011 to 2018, Canada has imported
more than 13.46 billion in Canadian dollars nearing the worth of clothes till the mentioned
year. It has raised to a great 12.85 billion than the last year. From the statistics it can be