Strategic Management of Marks & Spencer: A Retail House

Strategic Management
(Assessment 1)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Profile (Background).............................................................................................3
Industry structure....................................................................................................................4
Market Position......................................................................................................................4
Country markets and size.......................................................................................................6
Innovation and Strategic Innovation......................................................................................7
Corporate Social Responsibility (CSR)..................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management of an ongoing process involving number of practices and elements
beginning with planning, monitoring, analysing and assessment of all the necessary and
significant requirements of the organisation. The key goal of the strategic management notion is
to meet the organisational objectives by maintaining an ongoing intellectual process which
addresses the changing business environment, needs of people and processes involved in the
operations (Alpkan and Gülsoy., 2019). A major element which encourages the use and
development of strategic management approaches within an organisation is Change and regular
development. The present project is based on such evaluation and dissecting of strategic
environment and management of Marks & Spencer a retail house. Marks & Spencer is
abbreviated as M&S which was founded in 1884 in Leeds, UK and still situated and
headquartered in London, United Kingdom. The company deals in retail sector and the present
project is an essay which reflects upon several aspects in regards to Marks & Spencer as well as
its managerial environment.
MAIN BODY
Company Profile (Background)
Marks & Spencer is a leading supermarket chain and operational organisation of United
Kingdom which was founded in early 1884 by Michael Marks and Thomas Spencer. The
company deals in the retail sector and known as one of the largest and major British
multinational retailers around the globe. The company is a public organisation which means it
raise capital form public in order to complete its transactions and processes involved.
The company deals in certain goods and services beginning form clothing including all
men, women and kids, accessories for men and women both, groceries that are food products
most commonly of its own label, home products etc. According to the information provided by
to the people in regards to Marks & Spencer, it reflects that the organisation is one of the best of
its kind and offers goods with great value, with high quality food and fashionable clothing for
men, women and kids and lastly the home ware (Bolland., 2017). The goods and services of
Marks & Spencer are provided by the firm to millions of customer and people around the world
including target audiences and other people.