Strategic Management of DAIMLER
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Added on 2021-01-01
Strategic Management of DAIMLER
Added on 2021-01-01
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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1Overview about Tesla......................................................................................................................21. Comparison and contrast of financial performance and financial position of Daimler andTesla............................................................................................................................................42 Cash position of both companies. .........................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
INTRODUCTIONStrategic management is the continuous planning, monitoring, evaluation and assessmentof all which is required for an organisation to achieve its objectives and goals. It includes thesetting goals, evaluation of competitive environment, evaluation of internal organisation andstrategies. This ensure that management properly use the strategy across organisation. Financialanalysis refers to evaluation the analysis of company like income statement, balance sheet andcash flow statement. The financial analyst helps company to evaluate the investments which ismade by companies and provide strategy to companies regarding investment. The balance sheetgives the detail about actual position of company. To understand this concept two companiesTesla and Daimler has been taken. The both companies deals in automotive industry. Ascomparison of financial performance and financial position of Tesla and Daimler is beingexplained in this report. The financial strength and weaknesses has also been discussed in thispresent report. As to know cash position of both companies, the cash flow statement is beinganalysed in this report.Overview of DAIMLERDaimler are the one of biggest producers of premium cars and world's biggestmanufacturer of commercial vehicles across the world. The company provides fleetmanagement, insurance and innovative mobility services. This is a German multinationalautomotive corporation with headquartered in Stuttgart, Bargain-basement, Germany. Thecompany was founded in 1890 by Rebottle Daimler (Rave, 2016) . The key people for companyis Karl Benz and Rebottle Daimler. In 1890, the company Daimler-Motoren-Gesellschaft wasestablished. Daimler owned number of cars, bus, truck, and motor cycle brands including theMercedes-Benz, Mercedes-AMG, and detroit diesel etc. Daimler provides the financial servicesunder the company Daimler Financial Services. The company production output was 3321350for year 2017. As company has earned revenue of EURO 164.33 Billion in year 2017. The netincome of company for the year 2017 was EURO 10.864 billion.The respective company have many issues that hinder the production level and alsoreduced the profit in a specific period of time. The main reason for problem is that earliermarketing strategy of company was not so effective and appropriate so it does not support inincrement of sales that overall reduces the market share of Daimler. After few yearsManagement focus to improve the profit and build string national image that will defiantly helps1
to grow profit in the upcoming future. So in order to increase sales company focus to apply the4Ps marketing strategy. As per the adopted strategy company use to improve the design, quality,durability of different product. The set the best suitable prices of their product that were offeredfor sales which attract more number of customer. Timeline of Daimler AGBenz & Company, 1883-1926Daimler Motoren Gesellschaft AG, 1890- 1926Daimler-Benz AG, 1926 – 1998DaimlerChrysler AG, 1998-2007Daimler AG, 2007 - PresentBrands of Daimler:Mercedes – Benz Cars◦Maybach – production ended in 2012, but S- Class is still sold as Mercedes maybach.◦Mercedes – Benz◦Mercedes – AMG◦SmartDaimler Truck :◦Freighliner◦Mitsubishi Fuso◦Thomas Built Buses◦Sterling trucks◦BharatBenzDaimler Buses◦Mercedes Benz Buses◦Orion Bus Industries, closed in 2013.◦SetraDaimler Financial Services◦Mercedes Benz Bank◦Mercedes Benz Financial◦Daimler Truck Financial2
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