Strategic Management: Bang & Olufsen, Sony, and Samsung

This presentation discusses the strategic management strategies of Bang & Olufsen, Sony, and Samsung in the consumer electronics industry. It explores the different product portfolios of each company and analyzes the Porter Generic Strategies they can adopt. The presentation also highlights the organization and corporate strategies of the three companies. Overall, it emphasizes the importance of strategic management in achieving competitive advantage in the market.

Strategic Management

INTRODUCTION
Market is wider and broader which gives rise to competition at larger scale. It is
important for organization to implement strategies and tactics to deal with their
competitors and rivals. Strategic management is defined as management of firm to
accomplish goals as well as objectives.(Ginter, 2018). Bang and Olufsen, a high
end Danish consumer electronics multinational corporation headquartered in
Denmark. Another firm is Sony, a multinational corporation headquartered in
Tokyo. It is one of leading music entertainment business across the globe. Then
third enterprise is Samsung which is headquartered South Korea and is deals in
electronic products.

Bang & Olufsen
The company was founded by two young Danish engineers Peter Bang & Svend
Olufsen (Lasserre, 2017). It have tie up with Amazon to sell as well as influence
their end users. The product of Bang and Olufsen are expensive as they provide
luxury high end products to the consumers depending upon their choice. . They
mostly focuses and targets the upper class segment customers. They have
introduced a new range of product such as Serene with affordable prices.

Portfolio- Bang and Olufsen
Products segments
Serene- phone
It is phone which is which is joint venture product between Samsung and B & O. IT
provide a clear sound technology.
Beosound Shape
It is a different type of speaker which is a customisable modular wall mounted speaker. It
comprises of hexagonal tiles with including speakers, amplifiers etc (Popa, 2018).

Portfolio- Sony
Headphones- Sony xb 55
MP3 players- Sony NWZ
High resolution audio- CD- 16 bit
Wireless speakers- Sony SRS ZB 12

Portfolio -Samsung
Smart devices- Mobiles, tablets
SSD- Solid State Drive
LCD Monitors- 45 inch, 52 inch
TVS- LCD, PDP, CRT

Porter Generic Strategies
 Cost Leadership- In this strategy, firm use
price or say cost as a strategy to gain
advantage by lowering price of product. IN
reference with B & O they need not have to
go with this one, Samsung can use this
strategy, Sony market is not good for this
strategy.

 Differentiation- In this one, new product is
being launched or introduced in market. IN
relation with B & O, it is the suitable option for
them. Whereas in context with Sony, they
should adopt this one, in case of Samsung it is
not to be adopted.
 Cost Focus- IN this, cost is lowered in niche
market to gain benefit at particular region. This
can be adopted by B & O for period of time.

 Differentiation focus- IN this, new product or
specifications are introduced within a small
market segment to gain benefit. This can be
adopted to gain more profit within a short
period or to increase existing customers.
Samsung can adopt this strategy.
 Combing strategies- In this, these both
differentiation focus and cost focus are used
with combination. It is suitable for B & O.

Strategic Solutions
Bang and Olufsen
IN relevance with this organization they use
differentiation product for achieving competitive
market.
Samsung-
In context with this organization, they can use cost
leadership strategy to gain competitive advantage.
Sony-
They can also use combing strategy within the business to
survive in market.

Organization strategy- It is important to
organization strategy so that competitive
advantage is taken. Thus, Samsung is using cost
leadership strategy for their business, Sony is
using combing strategy and B& O uses
differentiation strategy.

Corporate strategy
 Diversification- It is a strategy in which
new product is introduced is new market. B
& O can use this strategy at corporate level.
Market Penetration- In this, exiting market
is chosen for existing product. This is
beneficial for Samsung.
 Market Development- In this, existing
product is introduced in new market. This is
suitable for Sony for their business.

CONCLUSION
The presentation is all about strategies which are
to be used by organization for their business.
So, different strategies have been discussed
such as Porter Generic Strategies,
differentiation, market penetration etc. Also,
portfolio of all three organizations have been
discussed. Thus, strategic management is
crucial concept for business.

REFERENCES
Books & Journal:
Ginter, 2018.The strategic management of health care organizations. John Wiley & Sons.
Lasserre, 2017.Global strategic management. Macmillan International Higher Education.
Hitt, 2017. The intersection of entrepreneurship and strategic management research. The Blackwell
handbook of entrepreneurship, pp.45-63.
Duan, 2019. An integrated approach for identifying the efficiency-oriented drivers of electronic
markets in electronic business.Journal of Enterprise Information Management.
Popa, 2018. An investigation of the effect of electronic business on financial performance of Spanish
manufacturing SMEs.Technological Forecasting and Social Change, 136, pp.355-362.
Pan, 2019. PESTEL analysis of construction productivity enhancement strategies: A case study of three
economies.Journal of Management in Engineering,35(1), p.05018013.
opa, 2018. An investigation of the effect of electronic business on financial performance of Spanish
manufacturing SMEs.Technological Forecasting and Social Change, 136, pp.355-362.
Pan, 2019. PESTEL analysis of construction productivity enhancement strategies: A case study of three
economies.Journal of Management in Engineering,35(1), p.05018013.