This presentation discusses the concept of strategic management and its application in companies like Bose and Onkyo. It covers topics such as Porter's Generic Strategies, Ansoff Matrix, and BCG Matrix. The presentation provides insights into different strategic options available for companies to achieve their objectives.
Contribute Materials
Your contribution can guide someoneโs learning journey. Share your
documents today.
Strategic Management
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
INTRODUCTION This study is concerned with analysing two different companies and strategic solutions that are available for these companies. For the purpose of discussion companies that have been selected are Bose and Onkyo. It is a Japanese company with its revenue $397 Million and is working on providing high quality audio products. Bose on theotherhandisBoseisa Americancompanysellingaudio products. Market position of the both the companies are in high end manufacturer and seller of audio and video and consumer products.
Strategic Solution This means options and strategies that company can adopt and implement to achieve its objectives.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Porterโs Generic Strategies Cost Leadership This means that in order to increase profitability cost of the company is least and lowest in the industry. For Bose and Onkyo, this will require to ensure cost of their product is lowest in the industry allowing them benefit of high margin. Differentiation This means that company provides products that are unique in design and also they provide a different value. They are clearly distinct and are exclusive so that company can charge higher price from customers.
Cont.. Focus Strategy This is strategy in which focus of the company remains on limited number of customers or can be considered as a particular segment of customers. The focus strategy is of two types- Cost Focus- This means that cost strategy discussed above is applied for a particular segment of the customers. Differentiation Focus- This means differentiation strategy of the company is focus on a particular segment of the customers. For example- customers of a particular country or region are provided with exclusive or affordable low cost product instead of all customers of the company. Combining Strategies This is another strategic option available for the company in which company can combine two strategies and take advantage. For example, company provides Exclusive high quality product at affordable price.
Corporate strategy Directions Ansoff Matrix provides strategies for corporate that are- Diversification This requires Bose and Onkyo to develop extend its services to new markets along with new products. Market Penetration This means penetrating existing market and selling existing product. Market Development This is another strategy in which business extends to new market. Product Development This means developing new product for catering requirements and desires of customers of existing market.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
CONCLUSION On the basis of this discussion it can be concluded that there are several strategies available for Bose and Onkyo that it can use. The strategies are linked with product and market of the company.
REFERENCES ๏Viltard, L.A., 2017. Strategic mistakes (AVOIDABLE): the topicality of Michel Porterโs generic strategies.Independent Journal of Management & Production. 8(2). pp.474-497. ๏Khajezadeh, M and et.al., 2019. Application of Neural Network in Portfolio Product Companies:IntegrationofBostonConsultingGroupMatrixandAnsoff Matrix.InternationalJournalofEconomicsandManagementEngineering. 13(6). pp.809-813.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser