Strategic Marketing Planning: Literature Review

STRATEGIC MARKETING3 Running Head: STRATEGIC MARKETING 1 Strategic Marketing Planning: Literature Review Introduction In today’s competitive business environment, marketing is one of the most important components for the growth and success of a business. Effective marketing strategies and campaigns cover marketing tactics that work in an organized way to institute a brand image, decline the sale resistance and generate desires of customers for company’s products and services. In order to reach appropriate customer for product segmentation, the firms need to use three