Strategic Marketing

STRATEGIC MARKETING

TABLE OF CONTENT
• Introduction
• Approaches to internal environmental analysis
• Approaches to external environmental analysis.
• How internal and external analyses are integrated.
• Conclusion

INTRODUCTION
• Strategic marketing refers to the process of developing a strategic marketing
plan so that, an organization can easily identify the needs of customers.
Strategic marketing will help the company to improve the level of customer
satisfaction and also helps to improve the level of perf
• The presentation will outline the method of analysing the internal
environment of the firm. The presentation will also describe the factors of
external environment that are affecting the operations of the business as well
as the integration between the analysis of internal and external environment.
.