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Application of Marketing Mix for Nando's Koffee

   

Added on  2023-02-03

20 Pages749 Words57 Views
STRATEGIC
MARKETING

TABLE OF CONTENT
• Introduction
• Adaptation and standardisation of marketing mix.
• Applying CBBE Model.
• IMC and its importance.
• Ways of measuring success.
• Summary

INTRODUCTION
• This presentation will summarize about the application of marketing mix
that can be used by Nando’s to promote and create brand awareness for its
product Koffee.

Adaptation and standardisation of marketing mix:
• Nando’s should standardise their product Koffee according to taste and
preferences of people.
• Quoted company can bring changes in their product through modifying
their promotion strategies.

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