Strategic Marketing: Adaptation or Standardization of Marketing Mix

Strategic Marketing

Table Of Contents
• Introduction
• Adaptation or standardization of marketing mix
• CBBE Model
• Integrated Marketing Communication
• Measurement of Marketing Success
• Conclusion
• References

Introduction
Strategic marketing is a concept which focuses on the identifying needs and
expectation of consumers and fulfilling the same with the products and
services of the company. This presentation attempts to identify approaches
through which successful market entry could be achieved by the undertaken
business i.e. Nando's. It will be identified whether elements of marketing mix
to be adapted or standardised.

Adaptation or standardisation of marketing
mix
Standardisation: It is an approach in which an organisation offers same range
of products and services irrespective of the market.
Adaptation: The concept of adaptation attempts to cater needs and
expectation of people around the globe in an customised manner. In this
approach, various aspects of the products and services are modified to a
greater extent so to meet the expectation and needs of people.