Strategic Marketing and New Venture Development - Presentation

STRATEGIC MARKETING AND NEW
VENTURE DEVELOPMENT –
PRESENTATION

TABLE OF CONTENT
Introduction
Brief description on new venture business
New venture opportunity
Business Model Opportunity
Strategic marketing approach
Creating value proposition and brand communication value for the new
business venture
Financial resourc
Conclusion
References

INTRODUCTION
 Strategic marketing can be defined as the process of designing, developing and
applying manoeuvres to raise a competitive edge in the chosen market.
 Such Marketing supports organization to achieve it’s all goals and objectives
within timeframe.
 In this presentation will discuss about new business venture and it’s strategies to
success in the business market.

MAINBODY
Brief description on new venture business
 “Weekend in London” is a app that is new small profit business venture. This app
comprises internet-related services, online advertising technologies and a search
engine. In this app, people can find knowledge about parks, restaurant, theatres,
cinema, historical place and transport information’s such as Zip cars, TFL
information, Bicycles. If people use this app then they will get 10% discount
automatically.
Reason of initiating this new business venture
 There is a reason of launching this new business ventures such as whenever people
want to go for hotel, theatre, historical place or wants to get information about
transportation services then they have to use different apps for searching different
things. Even people do not get any discount while using such apps.