Business Idea: Burger on Wheels - A Movable Restaurant

Business Idea

Table of Contents
● Introduction
● New venture opportunity
● New venture opportunity assessment
● Strategic marketing approach
● Value proposition
● Financial resources
● Introduction to a new venture concept
● Conclusion

INTRODUCTION
Business Idea refers to the opportunity which is available in front of an entrepreneur to
use for setting up a new business venture. In this presentation, discussion will be made on
idea of a movable restaurant. This restaurant is named Burger on Wheels. It will serve
customers in London, United Kingdom. In this presentation, discussion will be made on
the different types of aspects which are required to be considered while making the idea a
reality.

New Venture opportunity
Business Idea- The business idea is based on a restaurant which is named Burger on
Wheels. It is a movable restaurant which will operate in a food truck and will serve the
customers in different areas on different times.
Problem- People in the city face the problem of lack of good quality food in their area
because it is not served by a good restaurant.
Solution- By providing burgers in a truck the restaurant will be able to provide solution
to this problem.
Typologies-
Small-scale business- The business can operate on a small-scale with limited funds.
Medium-scale business- The business can operate on a medium-scale with medium
funds.
Large-scale business- The business can operate on a large-scale with more funds.
Justification- Burger on Wheels should choose being a small-scale business as it is
starting with limited funds.