Strategic Marketing for Ashanti Marketing Solutions

STRATEGIC MARKETING
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Executive summary
Strategic marketing is one of the best methods used by many companies in order to gain
competitive benefits.It study covers key aspects of marketing strategies for Ashanti marketing solutions
organization. This report explainsdifferentiation strategy adopted by company for gaining competitive
advantages within new marketplace with new web designing application as new product for specific
target market.
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Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Pestle analysis:............................................................................................................................................4
Political factor-........................................................................................................................................5
Economic factor-.....................................................................................................................................5
Social factor-...........................................................................................................................................5
Technology factor-..................................................................................................................................6
Environmental factor-..............................................................................................................................6
Legal factor-............................................................................................................................................6
Market Entry...............................................................................................................................................7
Joint Ventures-........................................................................................................................................7
Franchising-.............................................................................................................................................7
Strategic acquisition-...............................................................................................................................8
Suitable entry mode for company-...........................................................................................................8
Market segmentation...................................................................................................................................9
Market targeting:.....................................................................................................................................9
Porter’s generic strategy............................................................................................................................10
Cost leadership:.....................................................................................................................................10
Cost focus:.............................................................................................................................................10
Differentiation:......................................................................................................................................11
Differentiation focus:.............................................................................................................................11
Conclusion.................................................................................................................................................11
References:................................................................................................................................................13
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