Strategic Marketing: Market Entry Options, Segmentation, and SWOT Analysis

Strategic Marketing

Table of Contents
Executive summary..........................................................................................................................3
1. INTRODUCTION..................................................................................................................4
2. PESTLE..................................................................................................................................4
SWOT.....................................................................................................................................6
3. MARKET ENTRY OPTIONS...............................................................................................7
4. MARKET SEGMENTATION...............................................................................................9
5. PORTER’S GENERIC STRATEGY...................................................................................10
6. CONCLUSION....................................................................................................................12
7. REFERENCE.......................................................................................................................13

Executive summary
Strategic marketing management is the act of carrying out the company's objective using
specialised and strategic procedures in attempt to maximise its existing marketing strategy. This
report has an aim to analyse an organisation’s current and future internal and external
environment a UK based organisation is planning to expand their business in China. In order to
penetrate, the organisation will be requiring assessing the different factors that can influences as
well as designing of strategic marketing plan to realise organisational objectives. Also, for
entering into the market, they also required to adopt market entry mode. Furthermore, the
organisation also requires in managing the resources to deliver the strategic marketing plan.

INTRODUCTION
Strategic marketing is the method of a corporate organisation employing numerous tactics
and ways to separate itself than rivals in the industry. It includes providing excellent services to
prospective consumers in effort to meet its demands, resulting in a competitive edge in the
marketplace. This assists businesses in improving its entire income and effectiveness in the
industry. Meadow Foods is taken as the base company for this report which is planning to
expand their business in the Chinese market. Meadow Foods is specialised in supplying of milk
and dairy ingredients to the food industry. This organisation was established in 1992 in UK. This
report covers the macro environmental analysis which will explain the possible opportunities and
threats that organisation could face within the market. Along with this, it also includes the modes
of market-entry, market segmentation and also Porter’s Generic Strategy for gaining competitive
advantage.
PESTLE
Meadow Foods is planning to expand its business in China and in order to this, the
organisation is required to analyse the macro environmental factors which can influence on the
performance in the China. The firm can utilise PESTLE analysis for analyses which is mentioned
below:
Political factors: Political factors play an important part in identifying the elements that
might have an influence on a corporation that is seeking to extend its operations. The chosen
organisation will be able to carefully evaluate the factors. A stable and pleasant economic
climate with expected industry development prospects is provided by high political stability
(Hinson and et. al., 2020). Whenever there is political conflict, it prevents investment and
damages stakeholders' faith in economic and, as a result, institutional efficiency. Meadow Foods
is currently active in the United Kingdom and plans to expand in China that has its own set of
political problems. Rising conflicts and instability in the worldwide political climate can have an
influence on Meadow Foods development and restrict the chances for expansion.
Economical factors: The rate of GDP development will affect Meadow Food's capacity to
execute long-term growth initiatives. An inclined GDP also represents that individuals are
willing to invest extra money on the items on offered. Rising joblessness indicates the possibility
of excess labour at cheaper pay (Kleymann and Seristö, 2017). Meadow Food's manufacturing