Benefits Of Strategic Marketing

Running head: STRATEGIC MARKETING
STRATEGIC MARKETING
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STRATEGIC MARKETING1
What are the benefits and detriments of strategy?
A strategy can be rightfully defined as a plan which can be adopted by the various
enterprises which will assist them in achieving a particular goal or related objectives. In
consideration with this, it becomes very essential to ensure that, the strategy aligns with the goals
and overall vision of the enterprise as a whole (West, Ford & Ibrahim, 2015). The benefits of a
strategy can be mentioned to be as follows:
A better understanding of the operations of the business
The strategy assists in understanding the operations in a better manner. In consideration
of this, it becomes very effective to understand that the operations of the business can be carried
out successively.
Identifying the key steps needed to achieve the strategy
The strategy also provides steps for consideration which help in attaining the strategy
successively.
New opportunities for the business
The strategy also provides adequate opportunities for the new business.
Better business results
The better business results can be achieved because of a sound strategy.
The detriments can be mentioned to be as follows: