Strategic Marketing: Market Audit, SWOT, STP Analysis and More

This presentation covers strategic marketing for E45, a UK-based dermatologist industry product seller. It includes a market audit, competitive analysis, PEST, SWOT, stakeholder analysis, STP analysis, customer analysis, marketing plan objectives, and more.

STRATEGIC MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 MARKET AUDIT
 COMPETITIVE ANALYSIS
 PEST
 SWOT
 STAKEHOLDER ANALYSIS
 STP ANALYSIS
 CUSTOMER ANALYSIS
 MARKETING PLAN OBJECTIVE
 CONCLUSION
 REFERENCES

INTRODUCTION
 Strategic marketing can be defining as process of identifying
effective ways for accomplishing the organizational goals in
limited set of time.
 The report will be based on E45 that sale industry products
regarding dermatologist in market of UK.
 Moreover, the report will discuss about the market audit of the
company.

Market Audit
 The market share of the company is continuously growing and
due to that organization has taken over famous company Dr
Paulin Hill down in market.
 Although E45 has decided to invest in campaign so that it can
cover large area of the market as well as attract maximum
customer.
 In order to increase the market share company has made use of
social media marketing strategy that has contributed in
covering large area as well as increase brand awareness

COMPETITIVE ANALYSIS
 Threat of substitute: The company mainly sell industry product
and its major substitute available in market which is also in high
demand by the customer regarding skin care and other creams.
 Bargaining power of buyers: If company has huge customer than
bargaining power will be low. Although customer can easily compare
price of other brand online and it can be major threat for organization.
 Bargaining power of suppliers: There is high chance that
manufactures so that they can directly sell their product in existing
market. So company can build healthy relation with them or produce
their own raw material in order reduce this risk.
 Rivalry amongst competitors: The company have competition like Se
Paulin Hill that have good market share percentage.
 Threat of new entrants: The both domestic and international
company can enter into market in order to sell their products and
services

PEST
 Political: The rules and regulation like restriction on trade has
affected overall growth of firm and due to that it has led to lower
market area range.
 Economic: The company is running their business in UK which have
good economic growth. Due to good GDP rate the organization is
able to run their business profitably.
 Social: The company is following market trend as well as customer
choice in order to sell their products. Along with this, firm has
segmented their consumer on the basis of taste and preferences.
 Technology: In order to run the business effectively the company is
making use of digital marketing such as Social media sites for
promoting the business as well as to increase brand awareness.

SWOT
 Strength: The company strong brand image has contributed in attracting large
customer. Along with this, localized market on east coast has given opportunity
for company to increase overall growth. Also, it has large customer base which
helps the company to stand in the market easily.
 Weakness: The company shipping overseas has involved high cost and it can
affect operational cost of firm. Along with this, organization have poor
distribution channels and it has led to lower growth.
 Opportunity: The company have an opportunity to expand their business in
other market areas as it will help organization in increasing their market growth.
Along with this, with the help of SMM marketing company can improve the
brand image of firm as well as enhance overall growth.
 Threat: The major threat that company can face is pandemic as it has affected the
taste of customer and it is only buying things that are essential. Along with this,
high competition has affected sales of company.

STAKEHOLDER ANALYSIS
 High power, High interest: This are the most important and
company should keep them happy as well prioritize them.
Such as, doctors hospitals
 High power, Low interest: The company should keep them
satisfied even if they have low interest. The company can
turn them off if over communicate with them. Such as
government
 Low power, high interest: The organization to keep them
informed and checks in with them regularly to make sure
they are not having any issued on the project. Such as
customer
 Low power, Low interest: The company will be keep them
informed periodically but it should not be more overdo it.
Such as consultancy firm

STP ANALYSIS
 On the basis of segmentation company focus on Geographic density, region, age and
gender by covering UK ands more than 10 other countries and available for all age
group.
 Target market is UK and all pharmaceutical company.
 Positioning of the company can be identified on the basis of demand of consumer on
the basis of functioning positioning.

CUSTOMER ANALYSIS
 It is combination of qualitative of quantitative research method with
the goal of better understanding customer base.
 It is important for the company to understand the taste and
preference of customer as it will help in increasing overall growth of
company.
 It is consisting of various following stage such as:
 Identifying who is your customer:
 As E45 is a industry company it targets all type of customer in order
to increase their sales. The company has segmented on the basis of
income and behavioral so that it can connect more with them.
 In the second stage company has to conduct surveys and interview so
that it can understand needs and demands of the customer. The mostly
customer are relates to nearby patient of hospitals.
 That will contribute in identifying their specific need and feedback
will help in reviewing customer supports request.

MARKETING PLAN OBJECTIVE
 To increase brand awareness of firm by making use of Social media
marketing
 To enhance the productivity of company through digital sources by
20%.
 To increase customer value by using social media marketing.

CONCLUSION
 From the presentation it has been summarized that marketing plan is very important
for the company as it helps in giving the right path to address issues.
 Along with this, study has concluded about SWOT and PEST in order to analyse
about external and internal factor .

REFRENCE
 Thrassou, A., Vrontis, D. and Bresciani, S., 2018. The agile innovation pendulum: A
strategic marketing multicultural model for family businesses. International Studies of
Management & Organization.48(1). pp.105-120.
 Dogu, E. and Albayrak, Y. E., 2018. Criteria evaluation for pricing decisions in
strategic marketing management using an intuitionistic cognitive map approach. Soft
Computing. 22(15). pp.4989-5005.
 Gonzalez-Fuentes, M., Robertson, K. R. and Davis, J. C., 2021. Creativity as a
reflective learning exercise: informing strategic marketing decisions through digital
storytelling. Marketing Education Review. 31(2). pp.138-146.