Strategic Marketing Analysis of WARC E45 Brand

Strategic Marketing

Introduction
Strategic marketing is related with formulation of specified objectives in order to
achieve it as per the present market analysis. Presently there is evaluation of the case
study of WARC E45 brand based on beauty of simplicity.

Market size and trend data:
 a) Market size and trend data:
In the present changing trend of external market there are 74 percent brands who are disappearing very
fast. E45 is one such brand that is approx 60 years old. 61 percent of the target market not considering
the brand that is leading to downwear spiralling sales.

Competitor analysis
Threat of new entrants: There is high threat of new entrants because many customers may consider E45
as the outdated brand.
Threat of substitution: There is high threat of substitution which may affect the brand as existing new
brands can easily launch some new products that can be substituted by the present customer base.
Competitive rivalry: E45 is having a competitive advantage as they are able to develop the positioning
and the present changing nature will help in contextualising of the modern world.
Bargaining power of suppliers: There is high bargaining power of suppliers because E45 need to
manage the present long term relation with their suppliers for the purpose of having long term advantage
in the organisation.