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Strategic Marketing for Yorkshire Tea

   

Added on  2023-01-05

13 Pages881 Words43 ViewsType: 43
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STRATEGIC
MARKETING
Strategic Marketing for Yorkshire Tea_1

TABLE OF CONTENT
INTORDUCTION
MARKET AUDIT
IDENTIFICATION OF STRATEGIC MARKETING OBJECTVIES
CONCLUSION
REFERENCES
Strategic Marketing for Yorkshire Tea_2

INTRODUCTION
The strategic marketing is defined as a process which
involves planning, developing and implementation of
various steps in order to obtain competitive advantage.
The current report is based over company Yorkshire Tea
which is a company dealing in black tea blend and is
produced by Bettys & Taylors group since the year 1977.
Strategic Marketing for Yorkshire Tea_3

MARKET AUDIT
Market size and trends
The market size of company is very large and currently it has overtaken Tetley in order to become
second largest brand of tea in UK.
With the research of industry it has been identified that company’s market share has continued to grow
over time.
Trends
The revenue of this industry has decreased by 0.2 % in the year 2020- 21 which is because of the COVID
19 impact.
Strategic Marketing for Yorkshire Tea_4

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