Strategic Marketing for Tourism and Hospitality in Bucharest

Strategic marketing for
tourism and hospitality

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
TASK 2.......................................................................................................................................................6
TASK 3.......................................................................................................................................................8
TASK 4.....................................................................................................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
Strategic marketing for tourism and hospitality is one of the most integral function which
destination marketing managers undertake for analyzing preferences of customers in changing
dynamic tourism industry, where leisure travel market share is on high increase. This report
explains the various aspects of destination marketing essentials within Bucharest , capital of
Romania which is one of the most beautiful city in world having high tourist attraction every
year which has enhanced its global image for tourism worldwide. The report analyses various
external factors for developing relations within national, international and regional tourism for
operating successful tour operators on the basis of which strong marketing and sales strategies
are made. It elaborates values of building strategic partnerships as an effective mean to develop
new products in tourism and hospitality industry for gaining high goodwill among customers
around world. There is high vital importance attached within internal aspects of cultural diversity
and development within country which enables customers to choose their destinations for travel.
The report explains components of successful marketing plan which provides evidence of
various marketing essentials, through which destination marketing managers in country provide
tourism and hospitality services (Seetanah,2019).
TASK 1
Bucharest has been recognized as one of the most beautiful city of Europe which has
large cultural history attached to itself and the demographical enhancement in building vast
economic progression has leveraged huge tourist attraction from around world. Bucharest is an
interesting and bustling city with high force of entertainment within its core values, to promote
cultural belonging and high historical representation of all scenarios. There has been immense
focus given to destination marketing in country of Romania where Bucharest is sole attraction
city having large entertainment avenues to seek people attraction and has leveraged huge
profitability revenues among all industries of tourism departments. Marketing and sales
strategies of destination marketing managers are built to provide high quality world integration
services with leisure segments to choose productive travel services which enables customers to
experience strong platforms of cultural diversity. Bucharest development parameters have built
strong attractive factors to gain legacy and goodwill among travelers who come for travelling
purposes (Gursoy, D., Ouyang, Z. and Wei, 2019).

Marketing and sales strategies
The development of innovative marketing and sales strategies in hospitality and tourism
companies at Bucharest can be analyzed by the fact that there is major focus on building cultural
aspects, strong historical representation of all ethics and the diversity within its history. World
has recognized Romania country as one of the most beautiful place on earth to experience
beautiful landscapes, serene beauty of historical buildings and artistic avenues which have
enabled to represent as one of the most diversified country among Europe (Hall,2019).
Marketing and sales strategies by destination marketing managers are made on basis of
connecting people around world to the various websites and cultural history portals of places in
city which they can explore while visiting Bucharest. Tourism segments are developed on basis
of leveraging legacy and goodwill among travelers who have strong appraise for art, history of
cultural diversity. Promotion of tourism business is based on keenly gathering companies
research to collect people from all corners of world to various portals, websites to gain insights
on all arenas which they can explore in country. The climate experienced at Bucharest is very
calmed, soothing and is often cold which enables people to cherish high quality leisure travel.
Marketing segments in tourism and hospitality companies are based on delivering customers
customized travel tours where operations can be personalized based on their preferences,
affordable prices also play an integral attractive tool (Artal-Tur, Kozak and Kozak, 2019).
External factors
There are various external factors in macro environment which gives competitive growth
to internal tourism companies in hospitality department at Bucharest, being capital and biggest
city of Romania. The political stability within Europe continent as whole, climate changes all
over world and the changing economic parameters are some of the most important segments
which affect customers travel opinions. Destination marketing managers are highly operative in
bringing strong efficiency of respond to all external changes in business world of tourism,
hospitality with which city can establish strong place among travelers (Dolezal, Trupp. and Bui,
2020).
 The Brexit decision of UK to impart from European Union has affected various travel companies
price strategies in UK to operate their tour activities to Bucharest. Political changes and the