Strategic Marketing for Tourism and Hospitality in Bucharest

This report discusses the strategic marketing efforts in the tourism and hospitality industry in Bucharest, Romania. It explores the importance of destination marketing, the development of marketing and sales strategies, the impact of external factors, and the role of strategic partnerships. The report also highlights the need for an effective marketing plan and suggests areas for improvement in the current strategies.

Strategic marketing for
tourism and hospitality

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
TASK 2.......................................................................................................................................................6
TASK 3.......................................................................................................................................................8
TASK 4.....................................................................................................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
Strategic marketing for tourism and hospitality is one of the most integral function which
destination marketing managers undertake for analyzing preferences of customers in changing
dynamic tourism industry, where leisure travel market share is on high increase. This report
explains the various aspects of destination marketing essentials within Bucharest , capital of
Romania which is one of the most beautiful city in world having high tourist attraction every
year which has enhanced its global image for tourism worldwide. The report analyses various
external factors for developing relations within national, international and regional tourism for
operating successful tour operators on the basis of which strong marketing and sales strategies
are made. It elaborates values of building strategic partnerships as an effective mean to develop
new products in tourism and hospitality industry for gaining high goodwill among customers
around world. There is high vital importance attached within internal aspects of cultural diversity
and development within country which enables customers to choose their destinations for travel.
The report explains components of successful marketing plan which provides evidence of
various marketing essentials, through which destination marketing managers in country provide
tourism and hospitality services (Seetanah,2019).
TASK 1
Bucharest has been recognized as one of the most beautiful city of Europe which has
large cultural history attached to itself and the demographical enhancement in building vast
economic progression has leveraged huge tourist attraction from around world. Bucharest is an
interesting and bustling city with high force of entertainment within its core values, to promote
cultural belonging and high historical representation of all scenarios. There has been immense
focus given to destination marketing in country of Romania where Bucharest is sole attraction
city having large entertainment avenues to seek people attraction and has leveraged huge
profitability revenues among all industries of tourism departments. Marketing and sales
strategies of destination marketing managers are built to provide high quality world integration
services with leisure segments to choose productive travel services which enables customers to
experience strong platforms of cultural diversity. Bucharest development parameters have built
strong attractive factors to gain legacy and goodwill among travelers who come for travelling
purposes (Gursoy, D., Ouyang, Z. and Wei, 2019).

Marketing and sales strategies
The development of innovative marketing and sales strategies in hospitality and tourism
companies at Bucharest can be analyzed by the fact that there is major focus on building cultural
aspects, strong historical representation of all ethics and the diversity within its history. World
has recognized Romania country as one of the most beautiful place on earth to experience
beautiful landscapes, serene beauty of historical buildings and artistic avenues which have
enabled to represent as one of the most diversified country among Europe (Hall,2019).
Marketing and sales strategies by destination marketing managers are made on basis of
connecting people around world to the various websites and cultural history portals of places in
city which they can explore while visiting Bucharest. Tourism segments are developed on basis
of leveraging legacy and goodwill among travelers who have strong appraise for art, history of
cultural diversity. Promotion of tourism business is based on keenly gathering companies
research to collect people from all corners of world to various portals, websites to gain insights
on all arenas which they can explore in country. The climate experienced at Bucharest is very
calmed, soothing and is often cold which enables people to cherish high quality leisure travel.
Marketing segments in tourism and hospitality companies are based on delivering customers
customized travel tours where operations can be personalized based on their preferences,
affordable prices also play an integral attractive tool (Artal-Tur, Kozak and Kozak, 2019).
External factors
There are various external factors in macro environment which gives competitive growth
to internal tourism companies in hospitality department at Bucharest, being capital and biggest
city of Romania. The political stability within Europe continent as whole, climate changes all
over world and the changing economic parameters are some of the most important segments
which affect customers travel opinions. Destination marketing managers are highly operative in
bringing strong efficiency of respond to all external changes in business world of tourism,
hospitality with which city can establish strong place among travelers (Dolezal, Trupp. and Bui,
2020).
 The Brexit decision of UK to impart from European Union has affected various travel companies
price strategies in UK to operate their tour activities to Bucharest. Political changes and the

instability factors have highly affected travelers decision to opt for European countries.
Bucharest is one of the most diversified cultural city of Romania, where major proportion of
travelers are from UK, but the changing situations have impacted various scenarios stability on
diversified parameters.
 The high innovation demand with creativity funnel around world in hospitality, tourism
companies have made preferences of travelers highly diversified which impacts on the internal
destination marketing managers in Bucharest. Companies are highly under competitive pressure
to invest in building innovative creative choices for tour operators to leverage people from
various new segments of world. Huge marketing innovation, promotional strategies around
countries of Europe has been enabling Bucharest officials to provide tourism services with high
quality standards at best price formats.
 One of the most important external factors which influence marketing, prices strategies for
tourism and hospitality companies at Bucharest is the massive force of promotion done by
various countries in Europe. The continent on whole gives huge competition to other parts of
world in receiving world’s largest percentage of tourists, travelers which impacts the various
scenarios of Bucharest pricing, selling strategies and in implementing research break through to
deliver high quality services (Schmidt and Uriely, 2019). Tourism and hospitality companies are
undergoing continuous changes rapidly where entertainment, leisure full services developments
along with enhanced world class amenities in technology integration defines various parameters
of traveler’s preference for choosing a special destination.
TASK 2
Strategic partnerships within destination at country enables tourism and hospitality
companies to serve travelers and tourists from around the world coming at Bucharest to
experience high quality experience and diversified services enable them world class amenities
which builds country’s goodwill. Tourism industry is foremost important arena in enhancing
country overall economic parameters, leveraging strong innovation in products and services
which builds destination management operations. Bucharest country highly focuses in building
partnerships within various destination services to provide all travelers , tourists diversified
services and products which leverage strong quality standards, world class facilities and promote
cultural history productivity. Strategic partnerships are built with focus on evolution on various

paradigms which enhance the tourism, hospitality sectors and functionally actively promote
diversity of country (Nyaupane, Timothy and Stone, 2019).
 Partnership with medical associations: Strategic partnerships with medical associations,
hospitals enable hospitality companies to deliver high class safety services for all group
customers, travelers who come to visit Bucharest. As the global climate is going under rapid
changes, health perspectives of travelers is an important arena which travel companies need to
focus on for building their potential services. Strategic partnerships with nearby medical
operators, doctors and health practitioners will take proper care of all tourists who come for
travelling. This will add to goodwill of company in reaching high quality standards, adding
various segments of products such as medical checkups, yoga classes which will diversify
portfolio for customers who opt for travelling Bucharest. Any urgency among tourist
healthcare can be essentially dealt when medical facilities are strong in company, travllers can
cherish quality travel experience.
 Partnerships with historical departments: As there is large cultural history hidden behind
Bucharest country which represents high ethnic development over ages , partnerships with
historical departments at tourist places will enable tourism and hospitality companies to serve
travelers with diverse portfolio services. Bucharest tourist places, buildings personify majestic
cultural belongingness and high class demographics is an important arena which travelers
around world are actively looking for. Strategic partnerships will not only personify the
relative growth parameters of country, but regionally connect travelers from around the world.
Travelers can reach out to historical heritage buildings , acknowledge the sheer beauty of
country and gather deep insights on various sectors of Bucharest (Milano, Novelli, and Cheer,
2019).
 Partnerships with local art distributors: Strategic partnership business models with local art
distributors will add to portfolio of tourism, hospitality companies at Bucharest as the cultural
heritage is an important factor which travelers seek to learn and cherish. Local art distributors
will enable destination marketing planners to connect travelers from around the world to
innovative products, services. There can be events organized, documentaries sessions and local
exhibitions must be encourages as new portfolio products, services by tourism companies
which will not only add to entertainment context of travelers, but also highly build global
legacy of Bucharest. Travelers shall be encouraged to enroll in exhibitions, mega art events and

culturally inspire more people to gain information on Bucharest country cultural diversity and
develop strong innovative products for travelers.
 Partnerships with transport facilities: Strategic partnerships with transport facilities is an
important area of providing high quality travel experience for customers and travelers when
choosing specific country. Transport by all mediums and preferences of customers add to
portfolio of tourism, hospitality companies as they build goodwill of internal management.
There is high competitiveness among logistics department while serving travelers around
world, as many brands and companies are coming up with high quality services for
comfortable tourist’s experience. Bucharest by partnership with transport associations will act
as one of the most important fundamental parameters to provide customers with comfortable,
leisurely travel experience. There can be customization factor also present in transport facilities
for travelers, where they can prefer fro varied choices based on their won requirements (Gabor,
and Oltean, 2019).
TASK 3
The existing marketing plan used by Destination Marketing managers at Bucharest for
tourism and hospitality companies can be evaluated by the data analyzed on range of tourist
coming every year. The recent market plans adopted by country all over tourism companies are
effective in delivering services on various standards, but there are still some standards which
needs to be enhanced and built strong for gaining long term goodwill among customers.
Marketing plan needs to be constructed with innovation, creative tools which are based on
changing preferences of travelers around world. Pricing strategies can be built with competitive
force and analysis based on strong long term goodwill, high quality output generation which
enhances the delivery of services.
 The marketing plan must focus on building promotion standards all around world and not focus
only within native demographics and nearby countries. As there is high demand for
innovation, promotion and expansion into various parts of world to gain travelers segments,
leverage growth in numbers of people yearly who visit Bucharest. Tourism and hospitality
department companies need to hold high promotional strategies along with marketing plan to
gain customers segments from all parts of world, websites should be connected with

innovative portals. Globalization factor must be integrated within companies of hospitality
departments to encourage tourists percentage every year (Woo, Uysal and Sirgy, 2019).
 There shall be inclusion of diversity within services of high quality factors in hospitality, tourism
by the various companies at Bucharest for gaining high competitive environment of segments
within customers. The marketing plans of companies must represent various horizons in
which companies can provide services to customers by various evocative preferences, which
will enable company to generate new business opportunities. Bucharest marketing segments
within all tourism, hospitality is lacking the quality standards on various parameters which
will enable it to productively reach benchmarks in comparison with other countries.
 The marketing plans are not evolving within place factor to reach high segments of public as
prices are largely varying which needs to be constructed with high effective strategies. Price
strategies needs tp be formulated by focusing on data , preference analytics by research on
various segments through portals and websites. New innovative networking systems shall be
used by the various tourism companies to leverage hospitality services as per the world class
facilities, which will build goodwill among all over world. Marketing segments needs to
integrate competitive prices, structural data of all nearby countries of Europe through which
tourist trends can be recognized (Gursoy, Boğan and Çalışkan, 2019).
 The marketing plans and campaigns are not effective in partnerships with new brands, companies
in Country Bucharest, where it highly lacks in combining various new services for delivering
to customers. There is still some lack age in tour operators not able to effectively deal in
English , other global languages which hinders growth of company operations due to only
native language usage. This is one of the most import ant and distinctive factor which gives
companies an edge advantage, to gather large segments of customers from around world.
 Tourism and hospitality companies at Bucharest are not operative enough to bring high quality
integration, combine world class facilities within their services which significantly eliminates
the figurative expansion into various corners of world. The standards are not competitive
enough as per the benchmarks of other European countries, where legacy and history shall be
connected of regional operations to promote it globally among various countries around the
world. Internet , websites must hold the feedback services of companies to represent the
detailed parameters of various services which can be experienced by tourist while visiting
Bucharest.

 Tourism hospitality company’s investment should be encouraged to get special expertise in
various fields of production in bringing out high quality standards, work towards gaining
strong technology which can be used for innovation and creativity. Partnerships need to be
worked out and functionally built within more diversified sectors to reach large segments of
world countries, global standards are highly modernized within tourism, hospitality
department companies. There is still less diversification within travel plans operated by
customers which limits tourism expansion and functionally quality is still not brought up as
comparison to benchmarks (Kim, Whitford and Arcodia, 2019).
TASK 4
There are various segments which can be enhanced and brought up to various segments,
within marketing plans and the various promotional plans shall be brought under scenarios of
innovation to highly encourage tourism and hospitality companies at Bucharest. Proposal for
marketing plan to remove all hindrances, setbacks recognized by the various departments in
tourism companies needs to be generated with high concentration on using latest methodologies
business models. There shall be integration of analytics, data bases and metrics supported with
new advanced technology standards which will leverage customers changing preferences around
world. Marketing 4ps needs to be rebuilt with strong emphasis on technology, modernization
and diversification to reach high expansion among all over world.
 Price: Marketing campaigns must focus on formulation of flexible price forms and packages of
tourists shall offer customization option, which shall represent the company goals and
operations shall be expanded to all parts of world. Bucharest shall conduct initiatives on
promotion of the affordable price quality factors in the local economy, which can attract
various customers from around the world to tourism, hospitality companies. Prices shall be
strategized based on the data collected from analytics, metrics based on the competitive edge
on grounds of other countries tourism industries.
 Place: Marketing campaigns must focus on place factor where companies of tourism, hospitality
sectors at Bucharest shall be generated by being largely available to customers. Destinations
for travelers in company shall be generated on basis of their preferences, which will highly
promote business values and reach various goals. Place factor plays high role in marketing

campaign which enlarges customers perceptions to choose their travel tours, companies which
offer high quality physical evidence enable customers to customize their travels (Sokhanvar,
2019).
 Product: Marketing campaigns must enable product factor in marketing mix with high evolved
products and services to reach high end benchmarks of goodwill among customers around
world. Product mix represents the vivid options of tour plans, places which can be visited
around at Bucharest which enables to define the various horizons and parameters which can be
chosen from. Marketing campaigns must be integrated with high quality innovative products,
leverage goodwill and the various sectors which enable diversified business goals
representations. There is massive focus given on portfolios of tourism, hospitality companies
which is highly competitive and demands of customers must be customized based on
preference factors.
 Promotion: Marketing campaigns in tourism, hospitality companies shall focus on promotional
factors of marketing mix which enables diversified customers expansion and reach global
expansion levels. Promotion of Bucharest historical and cultural segments must be
encouraged by companies which will highly enable customers around world to vividly explore
the great diversity and ethic culture it posses. Promotion shall be constructed with various
websites, internet platforms and partnerships with global brands shall be developed to gain
high customers and pool out high quality outcomes from the various inputs put into
marketing.
The other segment which needs to be effectively planned for enabling customers to reach
out to hospitality, tourism companies at Bucharest must be that the employees shall be highly
productive in delivering high quality services. There shall be strong manifestation of global
standards in productively bringing large parameters of functional efficiency for reaching large
number of people globally. Employees should be trained in diversified languages, which will
play an elemental role in bringing people close to company travel, tourism department
services. Inclination of new modernized machines and websites presence in big countries
around world will functionally bring customers and companies close to each other (Lyócsa,
Vašaničová and Litavcová, 2019). Bucharest government must take large steps of capital
investments in tourism , hospitality sectors which will play large effective role in leveraging
strong goodwill in world, companies will be enabled to deliver high quality standard facilities

of transport and communication within all groups of customers. There shall be high focus
given to all changing preferences and ever evolving world class amenities in Bucharest
companies which will enable relative growth in diversified arenas.
CONCLUSION
This report can be concluded on the explanation on factors of strategic decisions
in tourism, hospitality companies enable large expansion and long term diversification of
services which enables customers to leverage high quality travel experience. The report
concludes the various aspects of tourism sector within Bucharest, capital of Romania and one
of the mos thigh historic culturally diversified country. Destination marketing managers need
to analyze various components, and features of country which will enable in pooling high
travelers attention globally (Restrepo and Anton Clavé, 2019). The report concludes research
segments, promotional chains and high class world amenities play positive impact on reaching
diversified expansion within customers worldwide. Report has concluded various partnerships
within country and local exhibitors, local tour operators which play an effective role in
serving customers expectations around world. Travelers globally look forward to high
innovation in portfolio of travel, hospitality companies to serve large pool of customers and
relatively reach world class parameters. The report has concluded some important arenas
where marketing is weak among tourism companies, Bucharest being one of the most long
legacy of cultural history country is also one of the least operators on world platforms. Report
concludes proposal of innovative marketing campaign where companies needs to bring in
more modernized technology and quality of services with high innovation to deliver world
class amenities to world population. These factors are not only important to relatively focus
on but will enable strong research paradigms and highly reach out to various competitive edge
benchmarks. Report has concluded tourism sector is one of the most high innovative industry
which develops overall economic scenario of whole country, which needs to be highly
cultivated for reaching long term goodwill on global platforms (Gursoy, Ouyang and Wei,
2019).

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