contemporary travel & tourism industry

Contemporary Travel
& Tourism Industry

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Key milestones in development of travel and tourism industry..................................................3
Elements of travel and tourism industry and interrelationship to create tourist experience........4
LO2..................................................................................................................................................5
Evaluation of different factors that affect tourism behaviour......................................................5
Model of motivation and the way they influence decision making process of individual..........6
LO3..................................................................................................................................................7
Recent and emerging trend in international travel and tourism industry.....................................7
Significance of recent and emerging patterns as well as trends to the development of Tourism
industry internationally................................................................................................................8
LO 4.................................................................................................................................................8
Factors affecting popularity of range of international destinations.............................................8
Analysing factors for varied destinations and their level of significant to a destination’s
popularity.....................................................................................................................................9
Evaluating connection between key drivers of tourist behaviour and popularity of several
tourism experiences & destinations...........................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travelling is the process through which various individuals move between diverse
geographical locations of the world. Tourism is the strategic process through which individuals
or groups of individuals travel to distinct geographical locations for their personal reasons such
as relaxation, adventure, recreation etc., in addition to professional reasons. The travel and
tourism industry has been growing significantly all over the globe and has also been steadily
contributing to the country’s growing economies (Moutinho and Vargas-Sanchez, 2018). There
are numerous travel destinations all across the world which tend to attract millions of tourists a
year, for their scenic beauties, cultural or historical significance, recreational activities etc. This
report thoroughly analyses travel and tourism industry of UK in addition to the various
individual factors that come to influence operations of the UK’s travel and tourism industry.
LO1
Key milestones in development of travel and tourism industry
The various milestones in development of travel and tourism industry can be analyzed withy the
fact that globally paradigms of hospitality industry where travel and tourism industry is one of
the most rapid developing industry with wide paradigms and providing wide development
opportunities for gaining new synergy of innovation. The latest key milestones in development
of travel and tourism industry which has shaped vividly among large levels of cooperative
actions and building up of various companies providing best services to world level consumers
are as follows:
Key historical milestones developments in travel and tourism industry
Over the years of globalisation and development of use of new development strategies
there has been wide rise coming within tourism and hospitality , travel industries where the
companies globally are reaching onto use of digital media marketing, leveraging fundamental
scope of reaching global audience in an instant. This has been successfully shaping global travel
industry within business world, where it can be understood as one of the best factor which has
been widely giving boost to tourism industry. Digital marketing has been shaping the global
trade and tourism sector businesses worldwide, where companies are developing competitive
goals for reaching out to larger customers globally with the use if effective digital media.
3

Historically there has been widely gaining on new synergy of functional efficiency onto which
new goals are framed and globally new paradigms have been set. Personalization:Travel and tourism companies globally are opening up wide options for
personalization in accommodation facilities, living arenas and various promotional practices
highlighting the various rational practices of wide personalization through which customers can
gain satisfaction levels (Köşker,Unur and Gursoy, 2019). Companies provide services where
they can book they stay in facilities as per their choices who wish to keep their privacy intact
while they enjoy holidays. Personalization has also given rise to various competitive promotion
tools where they can actively work on vivid paradigms pertaining onto new rational services
through which wider goals can be formed up.
 Artificial intelligence:Travel and tourism companies are also brining innovative usage of
artificial intelligence among the business services where use of robots with automation has been
building wide scope among world scenario. Globally companies are coming up with the use of
robots where the specialization is also effectively explored to server customers creatively and
widely coming up with innovation among all aspects for gaining on new synergy of innovation.
This has been successful in shaping up vividly travel and tourism industry by bringing on high
progressive structure of operations and keenly focusing new technology pertaining onto potential
factors through which wide customers can be reached with automation. The luxury factor has
been widely becoming one of the major parameter for bringing on more rational technical
upgradation among company levels which further adds onto new synergy of innovation and
faster adaption of technology among operations Nazmfar, Eshghei and Pourmoradian, 2019).
Elements of travel and tourism industry and interrelationship to create tourist experience
The various elements of travel and tourism industry which are the core parameters enabling the
wide focus and strengthening interrelationship to create tourist experience among world industry
can be analyzed as follows:
 Tourist destination :Travel and tourism companies have to focus onto finalizing the best
destinations for the various tour packages for gaining wide attraction among consumer’s market
share where it is one of the core strength developing wide paradigms of innovation and luxury.
Tourist often are widely looking upon best destinations while booking their stay in facilities with
any brand, where interrelationship can be analyzed with the fact that it focuses for gaining new
4