STRATEGIC MARKETING 10 STRATEGIC MARKETING Strategic Marketing Student’s name: Name of the university: Author’s note: Executive Summary Mars Australia is the in the chocolate and confectionery industry and it sells mainly gum, chocolate, confectionery products and mint. Mars Australia mainly targets the customers who are from upper middle class and middle class who can afford the products like chocolates, gums and confectionery. Mars Australia is in Food Processing industry and the parent organisation of Mars Australia is the Mars Incorporated.